There’s so many that talk the talk. But do they walk the walk?
I’ve heard people talk about their intentions to do a particular activity. But do they follow through? Do they make any effort?
You see, it’s all about action. It’s all about movement. It’s all about starting. I talk alot about get going, and do something…
There’s a lot I’ve done. Some of which I’ve enjoyed, I’ve continued to do… and learn more. Some of the things which I’d done and didn’t enjoy as much I put them down as ‘learnt from that’. It’s all knowledge at the end of the day.
Not to reveal my age or anything, but I remember the days (I know… I sound old when I say that!) when, the family used to sit around and watch the big box (the TV) that sat in the corner.
Especially Saturday nights. There were some great shows. As a family, we’d watch them all. Great fun.
But times are changing. And we know they are.
With Netflix. Disney. Amazon Prime TV. And so many more streaming services available, I’ve noticed it in my family, but also studies show… that we don’t all sit around to watch that big box in the corner. (Yes I know it’s not a box, more flat screen!)
In the UK – the BBC, Channel 4, Channel 5 and others are meeting to figure out what they can do to get viewing numbers up!
They’ve realised that they are losing folks to various streaming services and let’s not forget, YouTube along with social media videos.
So what can they do?
Collaborate? – work together, merge… That’s one option.
But what has the real change been here?
The BBC has the iPlayer. And has some good shows. But are they innovative enough with their offerings?
I can’t remember the last time I watched anything on Channel 5.
Channel 4 shows some great documentaries.
We know that shorter videos (reels) or series (netflix) gain the most viewings. People ‘binge watch’ a series they find interesting.
There’s even been interactive shows – where you, the audience, can choose, what happens next!
One thing I know for sure is – habits will change again.
With the introduction of headsets, smart glasses, etc… we’ll all sit there with our own devices wrapped around our own heads, watching what we want, when we want! Not having to wait for a particular show to come on at 7:30pm on a Saturday night!
Call me old… (don’t worry, I can hear you now) but I liked the old way. The whole family, talking to each other, shouting answers to a game show…. Maybe it’s up to us to decide we don’t lose those habits. Talking, socialising, interacting with each other… and not blame it on technology.
There seems to be, a bigger gap between what we see on our mobile devices and reality.
It was my birthday recently. I decided I wanted to go to a particular restaurant, not too far from my home. On Instagram, it have some really good photos, food looked great, reviews were good. All in all – I thought this is going to be a great experience.
So… this is what happened,
I rang a few days before to make a reservation. I was told, that the only availability they had was 5:30pm, and they’d need the table back at 7pm. Oh ok… well, I do want to eat there – let’s have an early dinner.
We arrive promptly. Seated. And handed food menu’s. Asked what we’d like for drinks. But we didn’t have a drinks menu.
Now the food is not cheap. In fact, it’s expensive. So I’m expecting a similar type of service. But no. No recommendations. No ‘specials of the day’. No allergy questions.
We order. Food comes. My daughter says, dad… I see something moving in my rice. The worst thing you could think of! And yes. There was a small creepy crawly! I call the server over, explain to her – and she sees it. Says sorry, and goes to get another plate of food.
We finish. The bill comes. No mention, no further apology, no questions about the food we returned, how the experience was, etc..
It’s about 6:55, nearly 7pm… I look around and guess what?! That’s right, it’s mainly empty. I said, I guess they’ll have a huge rush of people in the next 5 to 10 minutes.
I know a few foodies locally. I shared my experience with them. And a few of them who’ve been were surprised. Maybe they got the ‘special’ treatment because they made it clear they would write up the restaurant. But what about the ‘ordinary’ folk.
I won’t be going there again. Ever.
And moreso, who do I trust?
The reviews? (well we know what happened with that fake TripAdvisor Restaurant)
The Social Media? (whilst it looked all nice… is this the reality?)
The Influencers? (don’t they get preferential treatment?)
Everything that you do… have pleasure in what you do. Even if it’s going down the pub and having a pint, enjoy it. Enjoy that first sip of the pint. Enjoy the walk to the pub. Get excited about the activities you do… or want to do!
The more excited you become.. the more happy you’ll be.
Working out, learning, whatever you start… it won’t be easy, and in fact you might think it’s doing the opposite to what it should be doing. But stick with it….
Who would’ve thought. A platform, that shares videos would be so popular.
A simple idea. Tested by the founders of YouTube, by uploading a video of them at the zoo. And then… boom! people wanted to watch it. And it got popular. Quick. More and more people started uploading and more and more people started watching.
Not just that.
People have made good money from it!
Take Mr Matt Armstrong as a UK YouTuber example.
His first few videos were of him fixing a Audi A3 in his driveway. He wasn’t sure why people would even want to watch it! But he filmed it, and put it on YouTube. Guess what, people did want to watch it. And then he made more videos. More people watched it. And so…. he’s now fixing multi-million pound super cars like Lamborghini’s and Ferrari’s. He’s even been able to purchase his dream home, a new garage, etc… He’s got people working for him!
So what’s the secret?
It’s all about what you’re good at!
Your niche. Your passion. Your hobby. That’s what will make you successful.
Finance, Cars, Football, etc… whatever it is, specialise in one area and explore it to the fullest!
Engage with your audience!
Matt is always asking his audience how to fix something or help with something – people out there may know a little more than you and that’s ok!
Ask questions, film videos with them, etc…
Consistency wins!
Keep producing and sharing videos!
Don’t give up after a few
Branch out from YouTube but keep your channel going with content
What will keep you audience tuning in?
Level up! Get onto bigger challenges! Bigger better bolder!
There’s YouTubers who keep pushing boundaries!
And remember… it’s not too late!
I’m sure you’ve got a skill people would want to learn from.
There was a gentleman who started a channel aimed for young boys who don’t have fathers, teaching them fatherly things such as shaving, changing a tire, etc…
If you started a channel tomorrow… what would it be about?