So the book continues and fair play to Arnold… it’s a decent read!
A relatively short chapter but nevertheless, a very important one. As you can guess, it was all about selling. Not selling yourself as such – but there is an element of that, but selling what you represent, what you stand for and included in that, your vision.
So the story Arnold tells is about body building. Again, you’ll have to read the book to learn about his story.
For me… what I took away was the element that people may or may not fully understand your vision. Understand what you stand for. Understand clearly where you want to get to.
This is where the sell, sell, sell part comes in.
Depending on what you’re doing. How you’re doing it. And the amount of success you’re having, you have to sell yourself, your trade, your work… whatever it is that you do. And sell it in a way that people want more!
I remember when I was at Kodak, and I wanted to become a chartered engineer. So I had to fill in forms, do lots of work etc… but I wasn’t selling myself. And I remember clearly my mentor at the time saying… ‘Bal, you have to write I did… not we’. That’s stuck with me since. I’m very clear and intentional that if I do something.. then I did it. Not just to get the applauds but if it goes wrong, then the buck stops with me… and my team is not to blame. Yes there’s times where it’s a team effort so it’s a ‘we’.
Have a look at your vision… work through the chapters and now, tell me honestly, are you able to sell it?