You know I’m a big fan of social media – you can catch me on Twitter (@balbansal)… and you can catch me on Instagram (@mrbalbansal).
Now… I’ll be honest, what you see is what you get on Instagram. That is my life – the food, the football.. the fun. However, it’s not like that for everyone. There’s many people out there that want one profile for Instagram – so the world can see, and then another which is more…. real life. Therefore, let me introduce you to, Finsta.
Bal, is this a new app?
Nope – it’s still Instagram. But let me explain it to you –
A finsta is a secondary, usually private, Instagram account where users are more lax in deciding what they post. It’s a private space that might be more personally authentic and is shared with close friends. This is a contrast to someone’s main account, which might have more heavily curated content.
Content is King. We know the content brings the likes, the users, the audience. And it’s that content then may help a business, an individual, an organization grow – and gain more followers.
But what we’re realising is – there’s many people who want to be connected to their close friends and family and just be honest…
So… by opening a second account – having it private, you can accept invites from those whom you’re close to.
For example…
Everyone wants to look good on Social Media. Everyone wants a good reputation and we know the advantages and gains you can have from large following on Instagram (and other social media platforms).
Not saying this is something you should be doing – but just be aware… and it’s one for educating people… everything you see on Instagram, isn’t always what it seems.
