There’s no stopping to 2021!…. It continues to move at some speed and keep giving!! – So what’s it given this week, well… here’s my Top 2 Stories!!!
1. Coca-Cola to start selling drinks in a paper bottle!!!
That’s right – the iconic drinks company, is going to sell (as part of a test) drinks in paper bottles! The company’s Brussels-based research and development team is working with Danish startup The Paper Bottle Company on this project, with an ultimate goal for bottles that ‘can be recycled as paper.’ – Let’s be honest, isn’t this awesome! – It’s no secret that the planet is filled with plastic waste, including consumer products like plastic bottles — ones quickly used, then discarded, often making their way into landfills, lakes, and the ocean… so this, paper bottle, is only a good thing!
The plastic alternative features a ‘bio-based material’ as the external carton-like barrier, one made using sustainably-sourced wood. The bottle includes a recyclable plastic lining that holds the beverage.
2. What did you have for breakfast this morning? What do you normally have? – Had Weetabix in a while?…
This week, Twitter went mental! – When Weetabix tweeted this…
And…. Everyone, when I mean everyone… Everyone! Got involved… all the big twitter folk/brands/organisations started tweeting…
… What a great marketing exercise! – It even made the news! – Good Morning Britain talking about it (and trying it)… to the House of Commons! That’s right… MP’s spoke about it!!!
So with that… there’s a couple of things we’ve learnt this week, firstly – we need to do more for our planet. So many companies are working towards sustainable solutions… but we must do our bit.
And secondly, Weetabix took Social Media Engagement to another level this week. I’m hearing, sales of Weetabix and beans have gone through the roof!