Is Spring finally here? Weather has been wonderful this weekend… and with more and more people being vaccinated, the warmer weather slowly arriving… are things looking up?
Here’s my top two stories from the week gone!
- Fresh and hot of the press – There’ll be a £5bn fund to help the High Street recover form Covid. That’s right – £18,000 per firm, to help shops and pubs reopen. Whilst I think this is good for pubs… and the hospitality sector in general, I was hoping that most shops would have adapted for the ‘digital age’ – and have an online presence. With their ‘shops’, use them as ‘experience centres’, information and knowledge is power – use their High Street presence to educate. Let’s be honest, how many of us go to Curry’s, look around – then order online! I believe there is a space for both – the High Street and Internet Shopping.
2. If you’re on Twitter… I hope you’re following me (@balbansal) – but the story here is about paid content and becoming a ‘Super Follower’! We have various subscriptions, we pay for more things monthly than we ever have before. So why not pay on Twitter for exclusive content and information from particular folk we follow! There’s other platforms that do something similar (though the intentions were ‘decent’ the other platform has somewhat ventured into 18+ type of content). The method is similar. You get some ‘free’ stuff. But want more… subscribe/pay and you get exclusives.
So here’s a question – a) would you pay to have exclusive content from me? (I won’t be offended if you said no – would like to know why)… and b) If you are a small business, with a high street presence, think how you can increase the customer experience… don’t look for the sale (that’ll come)… look at the experience.