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Christmas Present Ideas for 2024

The Top Christmas Presents for 2024: Must-Have Gifts for Everyone on Your List

The holiday season is just around the corner, and with it comes the age-old tradition of gift-giving. But finding the perfect present can be a challenge, especially when you want something that stands out and brings joy to your loved ones. Whether you’re shopping for tech enthusiasts, beauty lovers, or the little ones, 2024 brings a whole new wave of exciting and innovative gifts to choose from. Let’s dive into the top Christmas presents for this year, from cutting-edge gadgets to heartwarming personalised gifts.

1. AI-Powered Gadgets: The Future is Now

As AI continues to evolve, we’re seeing a surge in smart devices that make life easier, more fun, and even more personalized. Here are a few standout options for 2024:

Smart Speakers & AI Assistants

Brands like Amazon and Google are continually improving their smart speakers, making them more than just a music player or voice assistant. The Amazon Echo Show 15 is a great choice for families, as it acts as both a digital photo frame and a hub for controlling smart home devices, managing schedules, and even streaming TV.

For tech aficionados, the Apple HomePod 2nd Gen has a more immersive sound experience, perfect for high-quality music lovers.

AI-Powered Robots

Robots like the iRobot Roomba Combo j7+ have evolved into far more than simple cleaning assistants. Now, they have advanced navigation, intelligent mapping, and even the ability to clean hard-to-reach areas with ease. They’re perfect for anyone who enjoys a spotless home with minimal effort.

AI-Powered Wearables

Smartwatches have gotten even smarter in 2024. The Oura Ring Gen 4 offers cutting-edge sleep and health tracking with a sleek design that appeals to minimalists. Or, for fitness enthusiasts, the Whoop Strap 4.0 is a game-changer in personal fitness tracking, offering personalized health data and actionable insights to help users optimize performance.

2. Sustainable Gifts: Thoughtful & Eco-Friendly

With sustainability top of mind for many shoppers, eco-conscious gifts are sure to be a hit in 2024. These presents not only look good but also do good for the planet.

Reusable Smart Water Bottles

The LARQ Bottle PureVis combines technology with eco-friendly design. This self-cleaning water bottle uses UV-C LED technology to sterilize the water and the bottle itself, ensuring your drink stays fresh and bacteria-free. It’s perfect for travelers and anyone who wants to reduce plastic waste.

Sustainable Fashion

Eco-friendly fashion brands are booming, and for good reason. A stylish, sustainable piece from Patagonia, Allbirds, or Stella McCartney will delight fashion-forward friends while contributing to a greener planet. These brands focus on using sustainable materials, ethical labor practices, and reducing waste.

Solar-Powered Gadgets

Consider gifting a solar-powered portable charger or a solar-powered garden light. These practical gifts reduce energy consumption and are a great way to embrace the sustainable lifestyle while offering something functional.

3. Personalized Gifts: Adding a Special Touch

Personalized gifts continue to be a beloved choice, offering a meaningful touch that can make any present feel extra special.

Custom Jewelry

From engraved necklaces to birthstone bracelets, custom jewelry is always a thoughtful option. Brands like Etsy offer unique, handmade pieces that can be tailored to your loved one’s style and personality. You can engrave initials, special dates, or even coordinates of a meaningful place.

Personalized Home Décor

Custom pieces of art or décor are fantastic for housewarmings or close family members. A custom family portrait, personalized doormats, or a name-engraved wooden sign can turn any house into a home. For a trendy touch, consider custom acrylic prints or a custom map showcasing the place where your loved ones met, married, or grew up.

4. For the Tech Enthusiast: Innovative Devices

2024 brings a slew of futuristic tech gifts that are sure to impress even the most discerning gadget lover.

Virtual Reality Headsets

The Meta Quest 3 is an excellent gift for anyone into virtual reality. With a more advanced display and a wider field of view, it offers immersive experiences for gaming, socializing, and even virtual fitness.

Foldable Smartphones

For tech lovers who want the latest in mobile innovation, a Samsung Galaxy Z Flip 5 or Samsung Galaxy Z Fold 5 will do the trick. These foldable phones combine style, practicality, and cutting-edge technology to make a bold statement.

Electric Vehicles (EV) Accessories

As more people transition to electric vehicles, EV accessories have become hot items this year. Consider a Tesla Powerwall for someone who owns an EV and wants to optimize energy storage, or a high-quality EV charging station for easy home charging. Yes – this might be expensive… there’s other options! You could get some furry dice for that rear view mirror… only joking! But check on the web for cool EV accessories.

5. For the Homebody: Cozy and Comforting Gifts

Not everyone is out and about during the holidays—some of us just want to snuggle up and relax. If you’re shopping for someone who loves being at home, these gifts will bring them all the cozy vibes.

Heated Blankets & Throws

A luxurious smart heated blanket like the ChiliPad Cube 3.0 is perfect for the chilly winter months. With adjustable temperature controls, it provides personalized warmth for the ultimate cozy experience.

Smart Home Diffusers

A smart diffuser, like the Vitruvi Stone Diffuser, adds ambiance to any room and allows users to control scents with their phones. Pair it with a selection of premium essential oils for a gift that promotes relaxation.

Coffee & Tea Sets

For the coffee or tea lover, a high-end Nespresso VertuoPlus Coffee Maker or a Breville Barista Express will take their at-home brewing game to the next level. Add a personalized mug or a box of artisanal teas to complete the gift.

6. For Kids and Teens: Fun and Imaginative Presents

Gifting for children can be challenging, but there are so many exciting options for 2024 that are both fun and educational.

STEM Toys

Encourage learning with fun, educational toys like the Lego Boost Creative Toolbox or the Osmo Genius Kit. These interactive toys promote critical thinking, creativity, and problem-solving skills, all while keeping kids entertained for hours.

Interactive Plush Toys

FurReal Friends has created a new line of interactive, lifelike pets that respond to touch, sound, and even motion. These toys provide hours of companionship for younger kids who are learning to care for something other than themselves.

Gaming Consoles & Accessories

Teens will appreciate the latest in gaming tech, such as the PlayStation 5 or Nintendo Switch OLED. Pair with the latest game titles or a set of gaming accessories like custom controllers or noise-cancelling headphones.

Wrapping It Up

Finding the perfect Christmas gift in 2024 is all about considering what will bring your loved ones joy and how you can make their lives more fun, meaningful, and convenient.

Hope the above list helps you with some ideas to what you could get this Christmas…

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Oh Crumbs!

Recently, you might have noticed, a few of our nations favourite retailers have had ‘tech’ problems and had to shut!

McDonalds, Tesco and Sainsburys all had card payment outages…and then this week gone, on Tuesday, Greggs had to shut!

We have moved to a cashless society… and to be honest, that’s ok. However, we need the systems that support this to ensure they’re reliable, secure and most importantly… available for us to purchase our steak bakes from Greggs!

In 2022, card payments made up 90% of retail spending and racked up £1.3 billion in vendor processing fees, according to the British Retail Consortium.

Adam Pilton, a cyber security consultant at CyberSmart, said the IT outages “should act as a reminder to us in our personal lives and within our business lives of the dependence we place upon technology”.

There is no evidence the technical problems in recent days were caused by cyber attacks – McDonald’s said its global outage was caused by a “third-party provider”.

“One of the key takeaways will be to review the robust back-up systems these retailers have got in place,” said Jenni Matthews, head of marketing and insights at MRI Software.

She added that many people no longer use cash and rely on contactless payments for day-to-day shopping.

“We’re in a day and age where we rely on technology so heavily,” she said.

Whilst all this was going on – I was on my way to the dentist the morning that Greggs was shut… and I thought this needs a tweet…

…and off course, the BBC picked up in my tweet –

https://www.bbc.co.uk/news/business-68614636

But it wasn’t long before Greggs tweeted…

It’s reminder, how much we use technology… that we should always ensure that a) we’re using it correctly and securely, b) checking that sites and payment methods are secure and finally c) that you do some due diligence on what you’re using and where – for example, do you have old credit cards stored with some retailers, or have you checked your passwords recently and updated them? (Google passwords offer a service where they advice you that a particular password of yours might have been involved in a leak, or used too many times across different platforms, etc…).

So whilst we can all get our sausage rolls again… yes, for the vegans out there, they too are again available…. stay secure.

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Cyber Monday

Following Black Friday… there used to be, Cyber Monday!

This was when, the internet was new(ish) and people would flock to open their internet browser or favourite app and go to order some bargains!

Well, times have changed.

The move from bricks and mortar only shopping to now, where majority is online… there isn’t really a need for ‘Cyber Monday’.

You can get all your ‘black friday’ deals on your favourite apps and websites. No need for those in store visits, queues, fighting over that heavily reduced tv that you’ve never heard of before (and probably don’t really need).

We don’t even say digital photo’s anymore. Nor ‘digital camera’.

We’re technically moving away from the word ‘digital’ as it’s now engrained amongst us. Everything (nearly) is digital.

This doesn’t mean that shops and stores do not get the visits they require. They sure do. People, some, still, like to go into a store, have a look around… touch, feel, smell, etc… some like to talk to someone to get some more detail… some folks like to walk around, it’s nice to do now and again… walk around, have a good look.

Whilst we are in this ‘hybrid’ mode of shopping, the interesting thing is that so many folks are sucked into the thought that online is cheaper or particular days of the year (Black Friday/Cyber Monday) are the best times to buy something.

Like I always say – do your research. And if you really need something and it’s on sale, then go and grab yourself a bargain. (I would like to note – that prices may seem reduced when in fact they’ve been priced up and then reduced for certain sale days – hence, always look at the history of a product).

So what exactly is Cyber Monday?

It’s a marketing term.

Isn’t everything marketing these days?

Holidays are coming. (Smiley face!)

There’s various apps available that help you know if it’s a bargain or not. There’s various forums and groups – that also help you. There’s a lot of information available for you to make an informed decision.

With that, have a great Monday… if it’s Cyber or not.

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Tech Gadgets to keep you Cool…

Ok, it’s no secret… It’s going to be Super Hot the next few days.

Now, it’s important you stay hydrated, cool and calm.

In order to do this, here’s some Sunday reading for you with some cooling tech gadgets that could help (many are available on your favourite/local online store for next day delivery so they’ll be here in time for the hot weather).

First up… The MistyMate 14000G Twist and Mist Flexible nozzle!

Basically says what it does on the tin – it’s a nozzle, which twists and provides you with a mist of water to keep you cool! It’s flexible, so you can bend it around anything you wish and most important, can be enjoyed by a few people.

Ok, next up… the Fan Hat

Now whilst I’m not endorsing these products, I’m only sharing what I’ve heard, seen and come across (and some of which are quite clever), I thought those who’d like to wear a hat, have some protection from the sun… why carry a fan?! Why not just build a fan into the hat! And voila.. for about £10 on Amazon, you could get a hat with a fan!

Next, the Radio Controlled Cooler

Let’s be honest. You’re sat there, and you need a cool drink because it’s hot. You’re struggling to get up. Don’t you just wish the cooler could come to you.

Well guess what. It can. The new RC Cooler… (RC = Remote Controlled). That’s right, you can control the cooler to come to you, then to your friends, then to whomever is struggling to get up and grab a drink. In fact, I think this could be a life-saving gadget.

Next up, (and I have one of these), a Phone Fan…

The quickest and most inexpensive way for you to stay cool is by using an attachable fan that affixes to your smartphone. Available for USB-C-equipped Android phones and Apple products featuring a Lightning port, these fans are convenient to set up and power using your smartphone. Pop one on if you need some relief from the heat. The best part? They’re typically available for under £10! win win.

And finally… the Neck Cooler

That’s right. A portable, easy to carry… with re-chargeable batteries to keep you cool during this heatwave.

Here’s some blurb from Amazon about it..

The soft silicone material of this portable fan, the adjustable bending structure provides comfortable neck protection, and the size can be adjusted according to the unused neck circumference. The wearable design allows you to truly free your hands and enjoy the coolness wind at anytime.Best friends for work, sports, travel, can also be used as holiday gifts.

So there you go… my Top Tech Gadgets to keep you Cool this summer, and most importantly, over the next few hot days.

But before I go… please do remember, keep hydrated. Drink plenty of water. It’s super important. Take care.

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Low Cost Tech Gifts for Christmas 2021!

Recently, I shared a list of some amazing tech gifts you could buy for loved ones, for Christmas.

But then – I received a message.

“Thanks Bal. Great list. But anything if I haven’t got that much money”. Yes Aaron. Yes I do. Here’s a list of a few things that are fairly low cost…

Up first… The Holy Stone HS450 Mini Drone (£32 on Amazon)

This insanely affordable mini drone by Holy Stone is a great gift option for beginners. It has a clever design with protection shells around its rotors, obstacle-avoiding tech, the ability to fly in any direction, and around 20 minutes of flight time per charge. It comes bundled with a controller and a trio of batteries.

Or… how’s about an iFixit Essentials Electronics Repair Kit?

Gadget tinkerers will instantly fall for this essential electronics toolkit by iFixit. Designed by industry experts with many years of experience in tearing down and fixing tech products, it includes precision screwdrivers and tweezers, as well as an opening tool, among many other bits.

All tools are neatly organized in a carrying case with a magnetic lid. The toolkit is backed by a lifetime warranty from iFixit.

Or, how’s about.. Soundcore Life P2 Mini True Wireless Earbuds (under £50 on Amazon)

Anker’s Soundcore Life P2 mini true wireless earbuds belie their price tag, making for an excellent tech gift for any occasion. They have a cool design with an exercise-friendly IPX5 rating for water resistance, good sound, and a comfy fit.

To make things even better, the earbuds have futureproof Bluetooth 5.2 and up to 8 hours of battery life (32 with the storage case). You can order the P2 mini in black, white, green, navy, and pink.

Or hows about… Nimble Champ Lite Portable Charger

The sleek and compact Nimble Champ Lite battery pack is incredibly giftworthy, since it can fully charge most smartphones with power to spare. It has a full USB port, and an even faster USB-C output.

Even more impressively, the gadget’s housing (available in black, blue, and stone) is made from recycled plastic. Nimble backs the product with a 2-year warranty.

Or hows about… PhoneSoap Basic UV Sanitizer

The reasonably priced (£50 on Amazon) PhoneSoap Basic UV sanitizer is a thoughtful tech gift, especially considering the times we live in. The product’s powerful UV-C bulbs can eliminate bacteria and germs from the recipient’s gadgets and other everyday items almost completely in about 10 minutes. 

You can order the PhoneSoap Basic in black or white. It comes bundled with a USB cord.

So there you go.. My Top Five Low Cost Christmas Tech Gifts!

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Tech Christmas Gift Ideas 2021

Christmas is around the corner… literally! A few weeks away!! And as the excitement builds, for those thinking… where is Bal and his Tech Christmas Gift Ideas for this year?!!… well, here it is… Merry Christmas!

Ok, it’s broken down into a few categories… oh, and prices are approx (subject to change depending where you shop!)

For the Music lovers out there…

IKEA Symfonisk WiFi speaker – £179

A wireless speaker they can hang on the wall. Oh, and it’s compatible with high-end Sonos speakers, thanks to the premium audio company’s partnership with IKEA.

Sony WF-1000XM4 noise-canceling headphones – £280

These lightweight Bluetooth earbuds feature market-leading noise-canceling technology and an IPX4 waterproof rating that will keep the sweat out if the lucky recipient takes them for a run.

AudioQuest Dragonfly Cobalt USB – £299

Probably the most you’ll ever pay for a USB stick, but audio purists will love this compact digital audio converter that gives digital music libraries a new lease of life.

For the home office workers…

Flexispot standing desk – £199 / Griffin Elevator laptop stand – £38

Give the gift of good posture this holiday season. Full-time remote workers (and their backs) could benefit from the electrically-operated Flexispot EG1, starting at £199. There are other options – I bought an desk that you can electronically move up and down (with some memory functions)… from Amazon! (I had to build it myself – came in a few different pieces – and I have to admit – it’s great!)

For a cheaper solution, a laptop stand like the Griffin Elevator notebook stand (£38) can keep a laptop at eye level, saving your loved one from a sore neck.

Ember Cup 2 – £149.95

This rechargeable smart cup can keep drinks warm for up to an hour, and even allows users to set a specific temperature via the accompanying app.

Logitech C920S webcam – £99.99

A full HD webcam with a built-in microphone and privacy shutter, perfect for meeting colleagues remotely. It’s also ‘big company’ approved – various folk use it to dial into their daily meetings.

Hmmm… Fitness Fanatic are you?… here you go…


Wahoo Elemnt Bolt – £299.99

Wahoo updated its popular bike computer this year with a colour screen and improved directions. Simple integration with fitness apps like Strava, as well as power, cadence, and heart rate monitors make this a must-have for cyclists.

Theragun Mini – £199

Massage guns are an increasingly popular way to recover from a workout more quickly. The Theragun Mini is the smallest, cheapest, and most portable option on offer from Therabody, which has been in the industry since 2016.

Apple Watch Series 7 – from £429+

The newest edition of Apple’s smartwatch features a larger screen and faster recharging than the old model. It packs in all the standard activity-tracking features, plus the ability to check the level of oxygen in your blood. Also… don’t rule out the series 6 or even the 3! (both still at very competitive prices and very good tech!

For the Outdoor Explorer…

Phoozy Apollo thermal phone case – from £43

Like a spacesuit for your phone, Phoozy claims its thermal protection case can extend battery life in extreme cold, and protect devices from overheating in the sun.

Biolite Firepit+ – £299.95

It’s a campfire, but without the smoke. At least that’s what Biolite claims. The Firepit+ uses a rechargeable battery pack to blow jets of air that ensure a cleaner and more efficient burn. It can even recharge your devices via USB.

Garmin Inreach Mini – £349

No signal? No problem. Stay safe in the great outdoors with this mini satellite communicator.

Summary…. So there you go. A few ideas… in a few different categories… to ensure you get a few presents for Christmas!

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Data is not the new oil…

Yesterday, I tweeted this…

Huge game last night. England V Germany. You’d think, cooking dinner would be the last thing on many peoples mind.

Yet – not one single takeaway or food place near me (including those I order from on a regular basis) reached out to me – with offers, suggestions etc… anything! to tempt me to order some food and not cook at home.

Yes – I could’ve been out – nevertheless, they don’t know that and maybe I would’ve wanted some food when I got home!

Anyway – the point I’m trying to make is…

The concept behind “data is the new oil” is that just like oil, raw data isn’t valuable in and of itself, but, rather, the value is created when it is gathered completely and accurately, connected to other relevant data, and done so in a timely manner.

And do you know who said this? – It was actually Clive Humby, UK Mathematician and architect of Tesco’s Clubcard, who is widely credited as the first to coin the phrase.

Tesco Clubcard – they hold so much information about you – if you shop there. And that’s how they are able to personalise the vouchers and offers they provide you.

However – when I was in Toronto a few years ago, I met with Sir Tim Berners-Lee. We were talking on the same stage. During my talk, I mentioned… Data is the new oil. After the event, we were in a room, with some photographers and other folk who had been on stage that day, and Sir Tim comes over to me.

‘Bal… it is Bal, right?… well, you said Data is the new oil… it isn’t. That’s wrong. Data is not the new oil.’

‘Woah.. .Hey Sir Tim, how is it not the new oil? – it’s so valuable… ‘

‘Oil.. once refined and used, that’s it. Data on the other hand, can be used multiple times, re-used and sold many times – and there is still value left within it’.

‘Wow… didn’t think of it like that Sir Tim.’

Anyway, Sir Tim and I chatted for a few minutes, gave me his business card and then was ushered away and so was I (to a dinner I think…)

But the point is… there is sooooo much data out there, and more and more people (customers) are willing to share it. It’s second nature in most cases. And if you’re a business – there’s so much you can do with that data.

You can do the basics, have a Customer Relationship Management system, that helps you build and grow the relationship with your customers. If that’s to complex, then just have a basic spreadsheet with customer information – that you can use to contact, call or just offer them a discounted pizza! (I do have to mention – when it comes to data, please ensure you are familiar with GDPR).

You can find out so much about your customers via social media – they’ll be sharing their favourite food, drinks, locations, etc… you can figure out so much!

Now, most big corps know how much value data has. There are ‘data scientists’ that help to break down the data into meaningful information that then can be used. There’s ‘Chief Data Officers’ – with the remit to have a team that solely looks at data and insights – again, using the value to drive business decisions and returning the biggest bang for your buck!

Whilst most small to medium companies probably can’t afford these luxuries, there are small steps that can be taken. Basic ones. Simple ones. Going back to Tesco Clubcard – can you have a loyalty scheme? – A very easy way to gather data. Connect, link and see your customers profiles on social media. Share stories of them enjoying your product or service – and see who’s liking that post, who’s sharing it – are they potential customers? – A lot of this is automated – you don’t actually have to manually do it!

So back to last night – Great win for England… and now they’ve progressed to the next stage, to play Ukraine in Rome, let’s see which local businesses use their data to engage with their football loving customers!

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Physical to Digital… Part 1

So, Bal…. what value do you offer?

Well…. the experience and knowledge I’ve built over the years, by implementing new digital related products, understanding and piloting innovative technologies…. makes me, well placed… to advice and help businesses to move from physical to digital.

What does that actually mean, Bal?

Well… a lot of businesses are not leveraging technology that is available to help increase sales! That’s what it comes down to. Sales. Building the connection with the customer – getting to know them so well, that you should be on first name terms all the time! (And, yes – it doesn’t matter how many customers you have!)

For example – recently I’ve been talking to a local business, and asked him – how he communicates to his customers… and it was all around…. using paper (newsletter or leaflets), or when he meets them.

I then introduced him to Whatsapp for Business. Simple, yet sooooooo effective! For starters – you can have automated messages!

Next up…. quick replies…

There’s so much more… but my favourite, categories for your customers….

And the best bit…. it’s free.

This is what I mean by moving from physical (paper, old methods…) to digital.

This is just one example. There’s soooooo many more ways you can move to digital. For example, I’ve introduced digital signatures! (And they are legally binding).

Want help move to a Digital World? – Get in touch.

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From delivering Pizza’s to $1.3bn

You must have heard in the press recently, how the Birmingham based business that started in 2012 has recently been valued at $1.3bn!

Ben Francis (who started the business) was studying during the day, and working for Pizza Hut during the evening delivering pizza’s… found that there was no gym apparel that suited him (or he liked!)

Ben Francis.

So… what does someone in that position do? – That’s right… start to make some! And that’s exactly what Ben started to do.

And the success has been phenomenal.

Why?

Because of a few principles…

Stay Humble. This is on their offices. And the hashtag on Insta has their fans sharing selfies and other photos. Steve Hewitt, Gymshark’s CEO, advised that, “It takes zero talent to work hard and zero talent to stay humble; if you get those things right you will always do well in your journey.”

Focus on the customer. They have a clear audience… 18-25 and those who like fashion, music and obviously, those who go to the gym. They say, “Utilise the best technology to create exceptional customer touchpoints, via your website and in-person. If you do mess up, own the mistake, respond in an exceptional way and carry on.”

Visionary. Part of Gymshark’s mission statement reads: “In everything we do, be true to our own vision and respectful of others. We are here to bring ideas to life. There is no idea too big, or too small… We are not future-proof. We are the future.”

The Dream Team. No, not that programme from the 90’s. Build the dream team. The brand’s HQ houses 500 team members and aims to “create a culture where every morning feels like Christmas morning” according to Hewitt. 

There’s a few more, but these were the key ones for me. So… follow your passion, enjoy the ride…. and delight your customers.

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How would you like to pay?

So, I have a gentleman… who comes around to the house from the local farm. He sells… eggs, potatoes, etc… you know, all the goodies that you’re likely to purchase from a farm.

Now, he’s a little elderly, and has been coming over for a few years. We always end up buying something as it’s fresh, it’s local and he’s such a friendly guy. He often gives us recipes or just some hints and tips on what we can cook… and asks us what did we cook, did we enjoy it, etc… basically it’s a human form instead of receiving one of those online survey emails.

He came last Thursday, and whilst I purchased some goods from him… I said, hold fire… I’m not sure I’ve got enough cash (he always takes cash). To me surprise… he says, “Bal, it’s ok… I got me one of those card readers” and then pulls out an iZettle card reader!

Whilst this wouldn’t surprise many – he just totally wowed me. Because,

  1. He’s an elderly fella. You’d think, would he be okay using such tech? Does he know how online payments work? Hope he’s calculated the % that the company will take? ….. But, when I asked him about all that, his reply…. “Bal, you got to move with the times. I just want to make it easy for customers to pay”
  2. Is he really going to make a lot of money? Is it worth the hassle? Will people still buy from him? Does he trust the tech? – “Bal, you have to trust the tech – I did some reading – and it all seemed ok. Tested it out… the money did come into my bank. And it’s not really any more hassle…. in fact, makes the process easier”

That last line got me. Makes the process easier.

We often forget…. the goal of any business or organisation is the customer. The more we can make it easier for them, the better it is.

Again…. it’s about the timeline, from the moment we start (making, developing, or in this case… picking the goods at the farm)… to the point we receive the cash.

Look at all those process steps and make the process as lean as possible.