Bal – Why on Earth, are you talking about Christmas when it’s August!!!!
Because I saw this the other day, and I’ll be honest – got quite excited!
Taken from UniLad, that’s right – Aldi are announcing their Christmas Menu…. and mini Yorkshire puddings with stuffing and pig in blankets sound awesome! – So much so…. people are suggesting that it’ll be sold out before you know it!
Great marketing? – Yes
But isn’t that what you need?! – Get people talking about it before it happens…. it’s all in the psychology!
You see, when it’s Christmas time, people are so busy – there’s so much to think about and do…
However – this is now registered in your mind. It’s not at the front, it’s near the back – but the important thing is….it’s in there!
Which means – when it does come around to Christmas… you’ll remember, you’ll say – oh yes!, I remember… and more importantly, others will remind you!!!!
Also – from Aldi’s Point of view – it helps them gauge interest. Remember Lean Thinking principle? – when you have an idea, go make it – test it and look at the results.
Exactly what they’ve done. They’ve had an idea. Testing it right now – seems to be working and there’s hype about it – so now, they’ll put it into production to meet demand! – With all of that…. it’s a very Merry Christmas!