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Week in Review

Week 23… 2021!

So on Friday, the Euro’s (Football) kicked off! Whilst I’m not going to go into the matches, how well Italy played etc… one thing that caught my eye was the little remote controlled car that brought the football to the ref at the start!

It was all because VW are the sponsors – and with their new range of ID (electric) cars, what a perfect way to get the message across! (In my opinion – great bit of marketing and advertising!)

With that… let’s speed up, and drive onto our Top Two Tech Stories of the week!

  1. First up… Facebook and their Smartwatch!

Rumors of Facebook’s development of a smart watch have been around for a few months, but recent stories have given use more details on the project. The watch, allegedly planned for summer 2022, is said to feature two cameras – one forward-facing, for video calls, and a second on the back.

The idea is that the unit can be easily removed from the wrist and used in much the same way as a phone camera. The images can then be uploaded straight to either Facebook, Instagram or shared on WhatsApp. Either through your phone’s connection or using an eSIM.

The Facebook watch is due to feature a heart rate monitor and fitness features to rival the likes of Apple and the now Google-owned Fitbit. Rather than being a premium device, it is expected to retail around $400 (£282/AU$516) and comes in a choice of black, white or gold.

2. Up next.. flying taxi service from Virgin!

Virgin Atlantic is exploring whether it could launch a flying taxi service as part of a partnership with Bristol-based Vertical Aerospace.

The airline suggests electric vertical take-off and landing vehicles (eVTOL) could fly from towns to major airports.

Vertical Aerospace is conducting test flights of its aircraft this year and continue to test to see if the idea, can in reality, take off.

It has proposed that an eVTOL aircraft could pick people up from a city such as Cambridge and fly them to a major airport such as London Heathrow.

Vertical Aerospace says its VA-X4 craft will be able to carry four passengers and a pilot up to 100 miles, as well as being emissions-free and quieter than a helicopter.

In fact the company claims it will be “near silent” when cruising and it has already partnered with American Airlines and Avolon, an aircraft-leasing company.

So there you go – my Top Tech Stories from the week. All about Facebook moving into hardware and bringing out their first SmartWatch… on which you can take photos, and secondly – flying taxis… not a new idea, but one that’s fast becoming more of a reality!

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Tech Tuesday

Tech Tuesday!

So recently, on my Instagram – I shared how I was annoyed about a post that AutoTrader had put up from their Twitter Acount.

AutoTrader – the UK’s largest automotive marketplace. I bought my recent car via AutoTrader! It used to sell it in paper form.. then with the introduction of the internet, it moved online… (app is available via App Store etc…), and promotes itself via social media.

62,000 followers on Twitter (Joined January 2009).

57,000 followers on Instagram (with over 2,211 posts).

359,000 followers on Facebook.

On the social media channels – they review cars, provide advice, etc..

So Bal, what’s your problem with them?

Well… they posted the below on Twitter…

Whilst I love the idea of a poll and seeing which car is better…. my annoyance was around the way to respond.

Firstly… I see the heart. So if I’m an Audi fan, then fine – I click the heart. BUT… if I’m a BMW fan… where’s the thumbs up? – do this mean I have to go into the comments and do a thumbs up? So… all of a sudden, I need to interact with the post, I need to comment, I need to make my vote count… IF I’m a BMW fan.

Facebook is the social media platform that has a ‘thumb’ for liking an image.

Now… this was shared by AutoTrader… but via a platform called Socialbakers. Basically, you can schedule posts and articles – and then platforms such as Socialbakers will publish them out at times when activity is at it’s peak…. allowing more people to view and engage.

It comes down to user experience.

In this day and age – when I can, click twice in amazon and have an item sent to my house, the experience for engagement should be quick, easy and simple!

So, whatever you do… wherever you do it… just think of who’s going to interact with it. Who’s going to do something with it! It’s the value someone will get out of it. There’s so much competition for eyes to be on your post – let’s be honest, firstly, there’s so many social media platforms. Then there’s so many posts… information, etc… how can you cut above everyone and have eyes on your post? – I won’t go into making good content… but key thing is ensuring it’s simple to read, simple to engage with… and simple to react to!

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Monday Motivation

Monday Motivation with Mark…

Did you know – it was 15 years ago that Mark Zuckerberg, creator of Facebook invited five people to his room at Harvard.

Why?

He wanted to talk about a business opportunity.

Only two went to meet him – and accepted the challenge. Those two are now billionaires.

Dustin Moskovitz ($6.5bn) and Eduardo Saverin ($3.4bn).

So, when someone wants to talk to you about a business opportunity, listen and open your mind… who know’s what can happen….