Who remembers when the weather was simple, and straight to the point? – you know what I mean… Michael Fish on the BBC using those magnetic symbols…
What a throwback! – love the shirt!!
You know where I’m going to go with this… that’s right, why haven’t I got a shirt like that!!
Ok… the magnetic symbols were replaced by TV screens. Why? – because it was easier, quicker and less work for Michael to do.
That’s right – the Screen Technology helped to quickly move around different regions of the country – zoom in and be more specific about weather. Remember the remote control they used to hold – where they’d press the button to move the screen to the next one! – fabulous times….
What technology did… and does today, is improve the process.
The process is – the weather person to share with us what the weather is going to be like. Is it going to rain. Will it be warm. How windy will it be…. etc… Technology helps the whole process and experience.
With advancements in Virtual Reality, Augmented Reality – combine the two and we now have ‘Mixed Reality’ – there’s so much more you can do.
You can immerse yourself in the weather! – well… we’re getting there.
One weather channel used technology to share what the weather will be like.. but not only what it’d be like, but show what will be happening. In this case, it’s a hurricane. Lots of rain. Lots of wind.
Now we can imagine what it’d be like. But showing it – well, that’s a whole new experience.
Rather than me talking about here… here’s the weather video…
Remember… it’s about the process…. AND the Experience – make it memorable.