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10yrs since Woolworths…

It’s been 10 years since Woolworths left the High Street.

It was a bit of an institution. But the time had come to close it’s doors based on poor sales and customers, just not buying anymore. There were a couple of reasons – mainly, their music and DVD part of the business which  was so profitable wasn’t doing so good – because habits had changed, with on-line music available.

The whole business couldn’t have been held on just it’s famous pic’n’mix.

They had a lot of stores up and down the country.

What happened then, Bal?

Well – a new ‘shopping model’ appeared. Pound World/Land/Everything.

The stores that sold everything for a pound was a simple and effective model. Very successful  – and they bought many of the stores where Woolworths used to be, and set up shop.

But even today – they’re not doing so well. In July, PoundWorld announced they’ll close 150 stores of it’s total 335 stores with administrators looking for a buyer. Poundland isn’t performing too well either.

The High Street is changing. Shopping habits are changing. We’re shopping more and more online. But moreso, via our mobile devices.

As per a previous blog post – we’re in that phase of ‘Bricks and Clicks’ – where retailers need to have a strong on-line presence aswell as maintaining their high street presence, because we’re going through that ‘transition phase’.

In the future – we’ll have less physical stores for us to visit. They’ll be more ‘experience outlets’. Where we can go, and experience whatever it is we want to buy. Then have the ability to order on-line and for it to be delivered at home.

In addition – smaller outlets, for those essentials on the way home from work. Using technology to make it a quick and easy experience – similar to the Amazon physical store.

And as today is ‘Cyber Monday’ – how long that term will last, i’m not sure – because alot of the sales on Friday were on-line… means we’ll be more ‘cyber shoppers’ than before.

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Debenhams – reporting biggest loss in its 200 year history!

Let’s not be surprised. I keep banging on about – how shopping habits are changing. How we, as individuals have more choice – more flexibility and more influences – that steer us to make certain choices.

So there shouldn’t be any surprise, when Debenhams will report an annual loss of almost £500m for the year to 1st September.

Along with the full year loss – there’ll be store closures – of around one third of it’s 165 stores, over the next five years.

There’ll also be job cuts. Yep – around 5,000 are to be affected with restructuring plans – over five years.

Shares have fallen by more than 80% over the last year.

Bal, that’s not good. Is it because we’re shopping on-line?

Partially, yes. Debenhams digital platforms are said to be trading strongly. So you have to ask the question – why isn’t there more investment in those platforms? – Why isn’t there more money in the ‘Bricks & Clicks’ model?

Bal, what’s the ‘Bricks and Clicks’ model?

It’s a model where you have a strong mix of actual stores – bricks… and a digital presence…clicks. Many stores are doing this very well. Take the retailer Next. They have a good ‘Bricks and Clicks’ model in place. In fact, they started off with the catalogue (back in the day!) – moved that quickly to an on-line platform, made ordering easier and fast forward to today… you can click and collect on the same day!

It just doesn’t seem that young people have the time, to spend in large retail stores… walking around, looking around… when it can be done quickly, easily and efficiently from home…. via the phone or tablet. However, there will be times, maybe around Christmas (seasonal) or Birthdays (occasions) when some ‘retail therapy’ of walking around a stores is needed.

It’s all about using your data. Understanding how your customers are buying. How their habits are changing. Making it easier for them. And then implementing….

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Is this the Start of the End of the High Street?

We’ve seen Toys’R’Us announce they’re closing stores.

We’ve seen it with Maplins… they’re also closing shop.

I’ll be honest – I’m surprised Maplins kept on going so long with their physical stores. Most of the ‘tech’ items you can buy in there… you can probably buy at a lower cost, online.

I remember, a few months ago – I went in there. Can’t remember what it was that I wanted, but the staff were really helpful, and they said – we’ve not got it in store, but it’s available online.

I left, went to my computer – had a look – and he was right, there it was online. But then, I thought, how much is it with Amazon (other online retailers are available). And you probably guessed it – yes, it was a little cheaper with Amazon, and being a Prime customer, I also had the option of free next day delivery.

Yesterday, in the news – it was announced that shares in Carpet Right and Mothercare fell – concerns that they’ll follow the same path as those mentioned above.

Mothercare is in the midst of a store closure programme. Their shares fell 12%. 140 down to 80 stores they have proposed… now that’s a lot of store closures.

Then there’s Carpet Right. They have 409 stores across the UK – and have been struggling and under-performing.

So the question is… Is this the Start to the End of the High Street?

Well… it’s all about change. As Darwin said, it’s not the strongest that survive.. but those who are most adaptable to change. Now admittedly, he was talking about species… but you can apply the same thinking to businesses.

Have any of the above evolved over time? Have they introduced or used, new technology to help their customers?

I feel, there’ll always be a need for a physical presence of a store – depending on what they’re selling – and a great example of this is Amazon and their new physical store they are trialing out.

It’s a shame to see these great big stores close. But if you can buy it easier, cheaper and with less hassle… elsewhere (be it online or in other stores) then why not?

All businesses should be thinking – what do I need to do, to ‘future-proof’ myself?

What technology can we use to make the life of our customers easier? – Look at Ikea and how they’ve evolved… now using Augmented Reality… or should I say, are offering within an app, Augmented Reality, so you can see what furniture looks like, in your home…

What is the overall process our customers have to go through – that we can understand better, and help them to make their decisions quicker and ensure we offer everything to them…. because it’s all about the customer.

High street shops & companies must adapt.

Otherwise – this is the start, of the end… of the High Street.