Tag: shopping

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Debenhams – reporting biggest loss in its 200 year history!

Let’s not be surprised. I keep banging on about – how shopping habits are changing. How we, as individuals have more choice – more flexibility and more influences – that steer us to make certain choices.

So there shouldn’t be any surprise, when Debenhams will report an annual loss of almost £500m for the year to 1st September.

Along with the full year loss – there’ll be store closures – of around one third of it’s 165 stores, over the next five years.

There’ll also be job cuts. Yep – around 5,000 are to be affected with restructuring plans – over five years.

Shares have fallen by more than 80% over the last year.

Bal, that’s not good. Is it because we’re shopping on-line?

Partially, yes. Debenhams digital platforms are said to be trading strongly. So you have to ask the question – why isn’t there more investment in those platforms? – Why isn’t there more money in the ‘Bricks & Clicks’ model?

Bal, what’s the ‘Bricks and Clicks’ model?

It’s a model where you have a strong mix of actual stores – bricks… and a digital presence…clicks. Many stores are doing this very well. Take the retailer Next. They have a good ‘Bricks and Clicks’ model in place. In fact, they started off with the catalogue (back in the day!) – moved that quickly to an on-line platform, made ordering easier and fast forward to today… you can click and collect on the same day!

It just doesn’t seem that young people have the time, to spend in large retail stores… walking around, looking around… when it can be done quickly, easily and efficiently from home…. via the phone or tablet. However, there will be times, maybe around Christmas (seasonal) or Birthdays (occasions) when some ‘retail therapy’ of walking around a stores is needed.

It’s all about using your data. Understanding how your customers are buying. How their habits are changing. Making it easier for them. And then implementing….

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Let yourself in… make a cup of tea

End of last week… Waitrose announced that they will have an option – where delivery drivers come into your home, unpack your shopping… and then leave.

Now, the thought of someone else in my house… does not fill me with confidence.

But let’s look into this in a bit more detail.

Firstly…. Waitrose (may have.. not sure, can’t confirm) read my blog post about Smart Doors. And that Smart Locks you can buy these days.

So, part of this option/trial/experiment… Waitrose will provide you with a Yale Smart Lock (worth £200!)

The lock itself… needs a code to be inputted… and then you can enter.

The code is sent to the delivery driver at the time he needs to enter… it’s a one time code… and can’t be used again.

Now… that is a little better for me.

Also.. the driver will be wearing a camera. So all footbage from the moment the code is entered, to the moment he leaves… is all captured on camera.

The delivery driver will store everything where it needs to do. Fridge items in the fridge. Freezer items in the freezer…..

Now this is only available in South London. And it’s an experiment.

Personally, I think it’s a great idea…. it’s through these experiments and pilots, that ideas can really grow. The great thing here is the time that’s saved for the customer…. Firstly, they don’t even have to be at home!

Looks like we’re moving closer to the automated smart re-filling home.

Want to try it out?

Sure… go to https://www.wya.waitrose.com and apply now!

 

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Is this the Start of the End of the High Street?

We’ve seen Toys’R’Us announce they’re closing stores.

We’ve seen it with Maplins… they’re also closing shop.

I’ll be honest – I’m surprised Maplins kept on going so long with their physical stores. Most of the ‘tech’ items you can buy in there… you can probably buy at a lower cost, online.

I remember, a few months ago – I went in there. Can’t remember what it was that I wanted, but the staff were really helpful, and they said – we’ve not got it in store, but it’s available online.

I left, went to my computer – had a look – and he was right, there it was online. But then, I thought, how much is it with Amazon (other online retailers are available). And you probably guessed it – yes, it was a little cheaper with Amazon, and being a Prime customer, I also had the option of free next day delivery.

Yesterday, in the news – it was announced that shares in Carpet Right and Mothercare fell – concerns that they’ll follow the same path as those mentioned above.

Mothercare is in the midst of a store closure programme. Their shares fell 12%. 140 down to 80 stores they have proposed… now that’s a lot of store closures.

Then there’s Carpet Right. They have 409 stores across the UK – and have been struggling and under-performing.

So the question is… Is this the Start to the End of the High Street?

Well… it’s all about change. As Darwin said, it’s not the strongest that survive.. but those who are most adaptable to change. Now admittedly, he was talking about species… but you can apply the same thinking to businesses.

Have any of the above evolved over time? Have they introduced or used, new technology to help their customers?

I feel, there’ll always be a need for a physical presence of a store – depending on what they’re selling – and a great example of this is Amazon and their new physical store they are trialing out.

It’s a shame to see these great big stores close. But if you can buy it easier, cheaper and with less hassle… elsewhere (be it online or in other stores) then why not?

All businesses should be thinking – what do I need to do, to ‘future-proof’ myself?

What technology can we use to make the life of our customers easier? – Look at Ikea and how they’ve evolved… now using Augmented Reality… or should I say, are offering within an app, Augmented Reality, so you can see what furniture looks like, in your home…

What is the overall process our customers have to go through – that we can understand better, and help them to make their decisions quicker and ensure we offer everything to them…. because it’s all about the customer.

High street shops & companies must adapt.

Otherwise – this is the start, of the end… of the High Street.