So recently, on my Instagram – I shared how I was annoyed about a post that AutoTrader had put up from their Twitter Acount.
AutoTrader – the UK’s largest automotive marketplace. I bought my recent car via AutoTrader! It used to sell it in paper form.. then with the introduction of the internet, it moved online… (app is available via App Store etc…), and promotes itself via social media.
62,000 followers on Twitter (Joined January 2009).
57,000 followers on Instagram (with over 2,211 posts).
359,000 followers on Facebook.
On the social media channels – they review cars, provide advice, etc..
So Bal, what’s your problem with them?
Well… they posted the below on Twitter…
Whilst I love the idea of a poll and seeing which car is better…. my annoyance was around the way to respond.
Firstly… I see the heart. So if I’m an Audi fan, then fine – I click the heart. BUT… if I’m a BMW fan… where’s the thumbs up? – do this mean I have to go into the comments and do a thumbs up? So… all of a sudden, I need to interact with the post, I need to comment, I need to make my vote count… IF I’m a BMW fan.
Facebook is the social media platform that has a ‘thumb’ for liking an image.
Now… this was shared by AutoTrader… but via a platform called Socialbakers. Basically, you can schedule posts and articles – and then platforms such as Socialbakers will publish them out at times when activity is at it’s peak…. allowing more people to view and engage.
It comes down to user experience.
In this day and age – when I can, click twice in amazon and have an item sent to my house, the experience for engagement should be quick, easy and simple!
So, whatever you do… wherever you do it… just think of who’s going to interact with it. Who’s going to do something with it! It’s the value someone will get out of it. There’s so much competition for eyes to be on your post – let’s be honest, firstly, there’s so many social media platforms. Then there’s so many posts… information, etc… how can you cut above everyone and have eyes on your post? – I won’t go into making good content… but key thing is ensuring it’s simple to read, simple to engage with… and simple to react to!