So… you want to come to the first Think Lean and Get Digital Workshop?
You should! – It’ll not only be informative, educational and fun… but you’ll be taking away a lot more than you bargain for! – Yes there is a charge for it… and I can inform you now, your Return On Investment will pay dividends!
Okay – one thing I will talk about is innovation. I’ll explain how important it is to test and learn.
Yes, that’s all great Bal, but have you got any real life examples?
Yes. Yes I do.
Recently, the fast food chain, KFC cause a massive stir on Social Media.
That’s right. Because of the above. Someone took a photo of this banner in Glasgow, and shared it on Social Media. Before you knew it, it went viral and people were sharing it, liking it and talking about it.
80 piece popcorn bucket for £5.99 is a bargain. Well and truly a bargain. So much so… it’s a deal that many would take up in an instant!
Now, what’s this got to do with ‘innovation’ or ‘test and learn’.
Because later on in the day, KFC put this message out…
That’s right. KFC were testing it out in 10 restaurants in Glasgow – and seeing how it went – would do a nationwide release.
2 things here…
- They’re testing the market – yes, 10 restaurants… yes, in Glasgow… yes it’s only for a short period of time – but the key thing is to test. Now as this got out to the rest of the country and the world – KFC knew they were onto a winner.
- What’s the worse that could happen? – people don’t buy it… some people even made funny comments such as “are they actually going to count the 80 lol”. To be fair, I thought that’s a great comment. How are they going to actually ensure there’s 80 in each on. Obviously it’ll be done at the factory and pre-packaged… no?
So… test and learn. Give it a go – educated go…. see what the customers say, and if there’s hunger for it (no pun intended) they’ll let you know. But the important thing is… you’ll learn from it!