Saw a great quote from Gary Vaynerchuk the other day –
Now, if you don’t know Gary – I suggest you go and google him, watch some of his videos, check him out on social media. He’s a great guy – and he’s sharing some brilliant and very simple advice!
In fact, this is one of my favourite videos… (taken from his fan page!)
Now… there’s various folk whom I talk to, and they’ve either started their journey (this could be anything) or have always thought about it but never got going.
In this blog post- I’m going to focus on social media for a moment.
We all know the dividends that social media pays. It’s HUGE!!!!
If you, your business, your organisation – is not on social media, you’re missing out BIG TIME!
On top of that – you might be on it, but not using it effectively. Post now and again…. and then wonder, why you are not getting followers, why you are not getting engagement, why you are not growing!
It’s not all about you.
It’s all about others. The more you engage with others, the more others will engage with you!
Have a clear focus also. What is it you are using social media for?
Is it to gain more followers?
Is it to gain a following which you can interact with and therefore translate into profits?
Is it to increase awareness of your brand?
Like any good strategy, work out your Goals and Objectives and work accordingly.
I’ve been helping a number of folk out recently – and most recently, I took over the twitter account for a local charity.
We went from zero to 65 followers in a few weeks. The objective is to increase awareness and have more volunteers. This all links with the overall marketing strategy of the charity. More volunteers means more help which means more hands which results in more getting done in the same time (time is a variable that can’t be changed!)
And lastly… if you do want to learn more – I’ll be interviewing The Coopers, who’ll share a few secrets about their Instagram page!
They went from a couple of hundred followers to over 4,700 followers in a short space of time! All genuine followers – so what’s the secret?! – well… you can find out soon…. (by the way, if you can’t wait for my blog post with The Coopers, go follow them on Instagram – search for Coopers New Build)