Categories
Uncategorized

Media… Social Media!

Another blog post about Social Media, Bal? – I’m using the tools, I post… I share… and I wait for likes.

Whilst that is great – you should be doing more on Social Media. Just having the tool is one thing – using it effectively is another.

Yes – I know, there’s a lot of tools out there. I know that it can be time consuming and that there’s so much information being generated and shared – however, you have to a) keep consistent and b) have a goal!

There’ll be a reason for you to use social media – to make some noise and let people know about who you are and what you do. You’re probably trying to sell something – and Instagram being soooooooo huge, is the perfect platform for you.

What tools you use – is up to you. Facebook is the biggest in the world. Followed by some of the other popular one such as YouTube, Instagram, Twitter, Whatsapp, etc…

Just posting an update or sharing an image isn’t enough these days. Because everyone is doing that.

It comes down to collaboration.

How many posts and photo’s do you comment – engage – build a conversation on? How many times have you shared some of your knowledge on someone else’s media platform?

It works both ways. The more you actively share and collaborate – the more others will with you! And that’s where the value is.

Your reach will increase – and you’ll gather more followers and customers.

The other point was having a goal. What do you want your audience to know or do? When they land on your page – is it clear what you are about and what the ask is. Is there an ask?!

Having these clear simple steps will take your social media game up a notch and for you to really leverage the power of social media and build on what you’ve started….

Side note – apologies for the lateness of my podcast! – All will be explained when Kat and I get a chance to record the next one… which I’m hoping won’t be too long.

Categories
Uncategorized

Everyone starts with zero

Saw a great quote from Gary Vaynerchuk the other day –

Now, if you don’t know Gary – I suggest you go and google him, watch some of his videos, check him out on social media. He’s a great guy – and he’s sharing some brilliant and very simple advice!

In fact, this is one of my favourite videos… (taken from his fan page!)

Now… there’s various folk whom I talk to, and they’ve either started their journey (this could be anything) or have always thought about it but never got going.

In this blog post- I’m going to focus on social media for a moment.

We all know the dividends that social media pays. It’s HUGE!!!!

If you, your business, your organisation – is not on social media, you’re missing out BIG TIME!

On top of that – you might be on it, but not using it effectively. Post now and again…. and then wonder, why you are not getting followers, why you are not getting engagement, why you are not growing!

It’s not all about you.

It’s all about others. The more you engage with others, the more others will engage with you!

Have a clear focus also. What is it you are using social media for?

Is it to gain more followers?

Is it to gain a following which you can interact with and therefore translate into profits?

Is it to increase awareness of your brand?

Like any good strategy, work out your Goals and Objectives and work accordingly.

I’ve been helping a number of folk out recently – and most recently, I took over the twitter account for a local charity.

We went from zero to 65 followers in a few weeks. The objective is to increase awareness and have more volunteers. This all links with the overall marketing strategy of the charity. More volunteers means more help which means more hands which results in more getting done in the same time (time is a variable that can’t be changed!)

And lastly… if you do want to learn more – I’ll be interviewing The Coopers, who’ll share a few secrets about their Instagram page!

They went from a couple of hundred followers to over 4,700 followers in a short space of time! All genuine followers – so what’s the secret?! – well… you can find out soon…. (by the way, if you can’t wait for my blog post with The Coopers, go follow them on Instagram – search for Coopers New Build)

Categories
Bal's Friday Thought

Bal’s Friday Thought…

Generosity & Strategy…

This comes from recent conversations I’ve had with those in the music industry… not that I’m part of a music industry but just sharing business insights that can be applied.