So, as promised from my Lean Thinking facebook page, here is my blog post and thoughts about the event from yesterday by Apple.
We all knew it was coming.
To be fair, we kind of knew what was coming.
And now it starts… people waiting for their new iPhones and watches… let’s be honest, we watch it on the news – remember the time when the person in Australia got their new phone and the news reporter said, let’s have a look and as he was taking it out, it fell on the floor!!
Well…. i’m not going to review everything that was mentioned. Neither am I going to tell you to go and buy the iPhone X (which is actually 10) or the iPhone 8. That decision is yours – based on what you got now, how much money you got to burn and if you really need the additional features right now.
And that’s the thing. A lot of tech is great. And we’re using our phones more and more rather than making calls!
It’s true.
A recent study showed that we tend to message, take photo’s, videos, etc.. more than actually make phone calls on our devices. So is it right to still call it a phone? Is it not a multi-media, multi-operational, multi-everything i want it to do, type of device?
And believe you me, i’m all up for carrying less devices. But then it’s the cost.
$999 for a phone is a lot of money.
I’m sure you could go out and buy a car for that much!
In fact, you can….
To be fair, there’s a lot of technology stacked into that little device. We’ve now got Augmented Reality, facial recognition, and much more…
There’s a lot more you can do. And if you are spending that sum of money, then you’d want to spend that amount of time on it!
There’ll be plenty of people ‘needing’ a device like that for hobbies and activities, such as film making – that’s right, you could film and edit a whole film on the phone – would it be good as the traditional camera’s that are out there, no. But then, they cost a lot more money than the phone. Device.
But it’s the whole eco-system that Apple have created which works so well.
You have the watch – which is fantastic. I got one of the first ones, and absolutely love it.
Then there’s the operating system. Which for me, seems to be going from strength to strength each time they release a new version.
And so we now have it. A phone, that costs the same as a second hand BMW with beige interior.
To be fair, that’s like comparing Apples to Banana’s.
You can’t compare an old car to the latest, technology filled mobile phone. Device.
The less you can carry, the more you can do, and the fun you can have… may be worth the price you’re going to pay. As the saying goes, you do get what you pay for – and yes, you’re paying a lot of money for the phone, (device) but then you are getting a lot.
So, did you watch the whole event? It was a couple hours long, and there’s various links available where you can go and watch it. But I found a 12minute video (and that, Ladies and Gentlemen is why this blog is called Lean Thinking….) 2 hours into 12 minutes, which does a good job of telling you what you need to know from yesterday’s event.