We’ve seen Celebs collaborate and introduce new products to the market place.
We had Dr Dre… with the Beats Headphones. Which were a phenomenal success.
Now you have Mr Conor McGregor… introducing you to some ‘Proper Whiskey’.
My nephew text me and told me about it! – He said ‘Check this out… you going to try some?’
You know you have to, right? – similar to the Beats… if Dre… a master of his art, knows a thing or two about sound… must have done a good job on the headphones…. McGregor must have teamed up with some of the best in the world… and I’m sure Conor likes a drink or two… must have have produced a half decent Whiskey!
It’s not always about endorsements. I feel, you got to go one step ahead.
Collaborate with experts and bring out a new product, for the World to enjoy.
Dr Dre and Jimmy Iovine – came together to produce and introduced the world to Beats Headphones.
And you can’t argue how successful they have been. Good or not… that’s a personal opinion… but they sure have made a buck or two for the founders.
So Connor… has done the same.
Along with Bushmill’s former distillery manager, David Elder… they have produced the Proper No. 12 Whiskey.
And straight away… you know it’s going to be big! You know it’s going to be popular… and it’ll sell lots. If you like blended whiskey or not… you’ll be intrigued.
And the marketing has started…. and what timing. You may (or may not know) Mr McGregor has a big fight coming up soon also…. so timing is perfect.
Not only that… his social media following is huge. And what a better way to promote your product..
So there you go…. the future isn’t about Endorsements.
It’s about Collaboration.