So, in a few weeks, one will be speaking at the Sales Innovation Expo 2017.
Yep, that’s right, i’ll be a keynote speaker – talking about the customer. And in my blog, in the run up to the event, i’ll share some insights and data i’ll be using in my talk.
The key thing, above all, is the customer is always right. They might not always understand what you are selling, and they might not fully be clear on what benefits it’ll provide them… but remember one thing, as the old saying goes… the customer is always right in what they believe.
If you haven’t got tickets for the event, i’m sure there’s some available….