Do you sometimes feel, there’s quite a few social media platforms out there and more and more are popping up all the time?
The other day, I was trying to explain to a local business owner why they should be all over social media.
They’ve got the usual Facebook page, which they update, as and when they get time.
I suggested, have they looked at taking photo’s and posting them to Instagram?
Also suggested, perhaps making a few short videos, and posting them onto a YouTube channel.
Maybe engage with some younger folk, via Snapchat.
The response – if i’m doing all this, who’s going to do the work?!
Absolutely right! – who is going to do the work.
Well, there’s a few options.
- Understand the Social Media Channels that work for you.
- Not all will be as effective.
- There’ll be some key ones that’ll really work for you
- Some may not be worth exploring
- Those that work – schedule 15-20 mins a day, to share engaging content
- Good Quality Content
- People will only watch, listen or read if it’s engaging.
- Videos and Photo’s always work well.
- Understand what it is you sell (service, products, etc..) and tailor the content accordingly.
Not everyone needs to be on Snapchat. Not everyone needs to be Periscoping.
But there are a few more platforms you should be on, than the usual Facebook page you have.
Not sure how they all work?
Well, I found this great picture describing Social Media with a Samosa! (and let’s be honest, who doesn’t love a Samosa!) – it’s very much tailored for an individual, but you can learn from it and apply it to a small/medium size business.