As you know… I travel a lot. In fact, i’m flying out tomorrow, and next week to Berlin.
I remember once when I flew to Atlanta, and at the security immigration control – where they check passports -the officer looked familiar to me, and I thought to myself… was he the one who stamped my passport last time…
Anyhow, I got to the desk… he looks at me and says… “I recognize you…” – “Coca-Cola…right?” – I replied, “Yes, that’s right!… “. He’d recognised me from last time, because we had the conversation about Coca-Cola and how he enjoys it… and also, that i’m a Sikh, born and bred in the UK. He stamped my passport and on my way I went.
There’s Facial Recognition.
Who needs technology, right? 🙂
Well.. we do. We do to speed the process. We do, so we don’t rely on the security guy… or any guy.. or any person… to remember faces. Why not just use a computer?
Exactly…. Technology has evolved alot recently. To where some of our phones can recognize who we are and unlock it…
And so it was announced recently by Ticketmaster – that they’ll have camera’s located on the entrances for venues, so you’re recognized by the camera and automatically lets you in. You don’t need to scan your phone or have a ticket…. your face is your ticket.
Isn’t that great! – The possibilities of facial recognition for companies is ever evolving so they can learn more about their customer base.
If they’re male/female… happy/sad… etc…
And with this data… that’s right, data – you can do a number of things with it. You can react… you can analyse or you can share!
Knowing your customers is very important. You shouldn’t be asking me why.
So what does this mean for the future – well, the possibilities are endless.
I know there are some Audi showrooms that use this technology to recognize who you are… that is sent to an assistant’s ipad – who then pulls up your data, and before you reach the desk, they say…”Hello Mr Smith, welcome to Audi, are you here to service your Audi A4?”
Impressive? – all because of data. And Technology.