Mass manufacturing. Build, build, build…. sell, sell, sell… introduced by Henry Ford. The move was from Craft Manufacturing… where cars, were individually built for the customer.
Highly unlikely would it be that there were two cars that were the same.
Henry, saw this, thought… damn! – this is expensive, what if we made 100 doors, the cost would drastically reduce… combine that with the production line and hey presto, you had mass manufacturing.
Today, we’ve moved a little back into craft – were many folk, do like individualisation and are willing to pay for it.
Manufacturers are also using techniques to manufacture low batches and more variety.
But then, there’s industries, whom are looking at stacking them high… and selling them low. Take the airline industry. Norwegian Air are squeezing folks onto their plane…. and offering them a no-frills, low-costs ticket, to a number of destinations.
Now, why is this working?
1. You want to get from A to B… without paying too much. There’s many folks who’d happy, go backpacking, a holiday with their friends, and when cost comes into the equation – having the option to spend more on beers and sightseeing, and minimum amount on getting there – well, the maths is quite easy.
2. No frills is fine – It’s like having the basics and then you bolt on top, what you want. Like a car, you get the basic, and pay for extras. Maybe a friend wants that reversing camera but you want a heads-up display.
3. Close by…. the airports that Norwegian are less expensice then well known and the ones used by major airlines – hence they can keep the price down, but the good thing is, they’re close by. In this example, Gatwick. Not a million miles from Heathrow. Once again, depends on the final destination – there’s plenty of trains and shuttles from Gatwick to London. Central.
So it looks like there’s a mix between mass and craft…. in the sense, there’ll be lots and lots of people on the plane… but then you’re all individually adding on the extra’s you want. Which works. That’s why many of the low cost airlines are seeing it work. Now… for long haul… would it work?
Why not?… new technology, new planes… allows more options.
Just like the introduction of the production line by Henry, which had the cars going down one line faster than ever before… means, airlines can use aircraft that holds more people… travel longer distances… use less fuel… be more efficient… Yes – there’s a big outlay for a new aircraft, but then… just like Henry, you can stack ‘em (the people) high… sell ‘em (the seats) low.