Tag: marketing

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Week in Review

Week 6… 2021!

There’s no stopping to 2021!…. It continues to move at some speed and keep giving!! – So what’s it given this week, well… here’s my Top 2 Stories!!!

1. Coca-Cola to start selling drinks in a paper bottle!!!

That’s right – the iconic drinks company, is going to sell (as part of a test) drinks in paper bottles! The company’s Brussels-based research and development team is working with Danish startup The Paper Bottle Company on this project, with an ultimate goal for bottles that ‘can be recycled as paper.’ – Let’s be honest, isn’t this awesome! – It’s no secret that the planet is filled with plastic waste, including consumer products like plastic bottles — ones quickly used, then discarded, often making their way into landfills, lakes, and the ocean… so this, paper bottle, is only a good thing!

The plastic alternative features a ‘bio-based material’ as the external carton-like barrier, one made using sustainably-sourced wood. The bottle includes a recyclable plastic lining that holds the beverage.

2. What did you have for breakfast this morning? What do you normally have? – Had Weetabix in a while?…

This week, Twitter went mental! – When Weetabix tweeted this…

And…. Everyone, when I mean everyone… Everyone! Got involved… all the big twitter folk/brands/organisations started tweeting…

… What a great marketing exercise! – It even made the news! – Good Morning Britain talking about it (and trying it)… to the House of Commons! That’s right… MP’s spoke about it!!!

So with that… there’s a couple of things we’ve learnt this week, firstly – we need to do more for our planet. So many companies are working towards sustainable solutions… but we must do our bit.

And secondly, Weetabix took Social Media Engagement to another level this week. I’m hearing, sales of Weetabix and beans have gone through the roof!

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Everyone starts with zero

Saw a great quote from Gary Vaynerchuk the other day –

Now, if you don’t know Gary – I suggest you go and google him, watch some of his videos, check him out on social media. He’s a great guy – and he’s sharing some brilliant and very simple advice!

In fact, this is one of my favourite videos… (taken from his fan page!)

https://youtu.be/LxcH0YaUePM

Now… there’s various folk whom I talk to, and they’ve either started their journey (this could be anything) or have always thought about it but never got going.

In this blog post- I’m going to focus on social media for a moment.

We all know the dividends that social media pays. It’s HUGE!!!!

If you, your business, your organisation – is not on social media, you’re missing out BIG TIME!

On top of that – you might be on it, but not using it effectively. Post now and again…. and then wonder, why you are not getting followers, why you are not getting engagement, why you are not growing!

It’s not all about you.

It’s all about others. The more you engage with others, the more others will engage with you!

Have a clear focus also. What is it you are using social media for?

Is it to gain more followers?

Is it to gain a following which you can interact with and therefore translate into profits?

Is it to increase awareness of your brand?

Like any good strategy, work out your Goals and Objectives and work accordingly.

I’ve been helping a number of folk out recently – and most recently, I took over the twitter account for a local charity.

We went from zero to 65 followers in a few weeks. The objective is to increase awareness and have more volunteers. This all links with the overall marketing strategy of the charity. More volunteers means more help which means more hands which results in more getting done in the same time (time is a variable that can’t be changed!)

And lastly… if you do want to learn more – I’ll be interviewing The Coopers, who’ll share a few secrets about their Instagram page!

They went from a couple of hundred followers to over 4,700 followers in a short space of time! All genuine followers – so what’s the secret?! – well… you can find out soon…. (by the way, if you can’t wait for my blog post with The Coopers, go follow them on Instagram – search for Coopers New Build)