Recently, I’ve noticed – there’s been a lot of innovation around vehicles.
There’s the self-driving cars which I’ve spoken about before, there’s also the flying cars which are coming soon… and yes, we have the fully electric cars which are getting better and better.
But there’s so much to a vehicle which can be improved – and why is it we think in traditional manners?
Take the tyre for example.
Take Michelin for example. Started in 1889. Has much changed with their tyres? – same old rubber and air. Yes, there’s been new and improved designs.. but anything radical?
Now – don’t get me wrong, Michelin are a great company with some great history and delivering some great products.
But you know… everything is being disrupted.
And why not better – for Michelin, to team up with a car manufacturer, to work on something that would be ‘ground-breaking’.
How brilliant is this?! – Safety first.
No air. Simply design. Less rubber. Potential reduction in CO2.
So… who needs air, anyway?