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That’s a great question!

Well, in the description… it’s all about Digital, Customers, Listening, etc.. So, i’ll be talking about Customers and are we listening to them.

I don’t like to use the word ‘digital’ that much. I feel, everything is digital.

We don’t pick up the camera now, and say.. i’m going to use the ‘digital camera’. Because the majority of cameras are digital and not the old 35mm film, we just take it for granted.

And in this day and age we live in, everything is fast becoming digital. I suppose, digital could be broken down. We are now becoming more ‘e’. For example, e-commerce. We’re now more ‘online’, for example online services. We’re now becoming more connected. which then leads onto the Internet of Things – the connected world we live in.

I spoke a few months ago, at the IoT Conference in London.

Yep, that’s me – representing Coca-Cola.

I spoke about how the IoT (Internet of Things) is connecting everyone and what the future holds for IoT. It will only become more advanced and more integrated with our normal day to day lives. We won’t even know we are ‘connected’. Just that things will happen and it’ll be like.. oh, okay… that’s good. For example, your washing machine being connected to your phone, which is connected to your calendar and diary, and knows what time you will be home, so can have the washing all done and ready to take out when you come home.

So, in a few weeks, one will be speaking at the Sales Innovation Expo 2017.

Yep, that’s right, i’ll be a keynote speaker – talking about the customer. And in my blog, in the run up to the event, i’ll share some insights and data i’ll be using in my talk.

The key thing, above all, is the customer is always right. They might not always understand what you are selling, and they might not fully be clear on what benefits it’ll provide them… but remember one thing, as the old saying goes… the customer is always right in what they believe. 

If you haven’t got tickets for the event, i’m sure there’s some available…. 

Hi folks,

So many of you may know, I used to use the Tumblr site for my blogs.

Recently, i’ve decided to up the ante and change things. Hence you may now notice WordPress in the url. I’m trying this out, because I feel this has more flexibility.

Does it Bal? – hold on my friend, just exploring! But so far, yes!

What’s going to happen to Tumblr? – i’ll keep it there, archive it maybe. I also have a few followers on there, so might keep it going. But this will be my primary ‘thinking’ account.

So, this was a first post to get things started… and more to follow!