I read a lot of success stories – and stories where people and organisations didn’t make it.
It’s always good to learn from those who didn’t make it. And I’ve began to list a number of common denominators to why they didn’t make it to the big time. Yes – there’s a few generic ones… like the people in charge, the direction of the organisation, etc…
But I’m not going to focus on that. I wanted to focus on something else.
So I tweeted the other day – how Tesla is the most valuable car maker in the world… and how Nikola is valued more than Ford – despite not even selling a car yet!
Crazy times!
But not really.
Investors are looking to the future.
What does the future hold. What does the future need. What do people in the future need. What will people in the future want!
We’ll save the conversation about electric vehicles for another day.
But one thing I would like to say is – I see ALL industries being disrupted (if not already being disrupted).
What does that mean Bal? How can you disrupt ALL industries? – there’ll be some that you’ll always need… like food and drink.
I even see those industries being disrupted! It’s taking time.. but it’s happening.
Case 1.
(Briefly……) Yesterday, I had a gentleman knock on my door. He was from the Modern Milkman.
Basically, they are like the old milkman, who drive around – deliver milk, eggs, juice, etc… to your doorstep – early in the morning, so it’s all ready for your breakfast. It’s all fresh from the local farm…
Why do I think they’ll do well…. maybe not take over current ways of supermarket shopping (well, you never know!), is because of 3 things. 1) They deliver to your doorstep. 2) They’ve got an app! And 3) They are using the thinking of ‘recycle, reuse, reduce’ – their not using single-use plastic….! And more importantly… milk (like Coca-Cola) tastes better out of a glass bottle…
Case 2.
Another one for the ‘drinks’ sector. We all like a beer. Most of us enjoy going to the pub on the weekend and enjoy a pint or two. What choice did you have? – we all know there were the regular choices… and maybe one or two additional ones. Nothing too exciting to write home about.
But again – it’s all changing. There’s now microbreweries. There’s craft beer! There’s more people making different types of beer than ever before. And these are very quickly appearing in pubs and bars up and down the country.
We want variety. We want choice.
Take Brewdog for example. A Craft brewery who saw an opportunity. And has made it work for them. And how are they doing financially… well, have a look at their post recently on LinkedIn…
And finally… Case 3.
Cakes and cookies… bakery goods, being disrupted by smaller independent bakers, local bakers… who sell goods online or through Facebook (where they can connect with friends and family).
Take for example, Bal’s Bakery….. (on Instagram, @balsbakery)…. they make vegan cookies, eggless cakes, etc… but more on the success of this in a future blog post 🙂
