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How strong is your game?

Back in 1988, the computer game Tetris made its first appearance in the US as a PC Game!

A little history…. the company that released the game was Spectrum Holobyte…. which had a dubious licensing right to the game. So when companies became interested in licensing Tetris for other platforms besides the PC, a series of events kicked off a long legal battle!

In the end…. (you probably know this… or can guess!) the big winner was Nintendo… who used the game Tetris to drive sales of its new Game Boy platform.

Compared to other games – it’s done really well….

Well.. it did very well… until recent times…

For a long time – it remained in the number 1 spot!!

It’s all about gamification. People love games!

Anything you do… if you can… add some gamification and people will be more engaged, they’ll try to get more points, more whatever it is that’s on offer… more points might unlock particular levels, etc…

Tetris was huge – and is still played a lot today.

It was simple. Engaging. Gave points. And the best thing… people talked about it. Which meant more and more people wanted to play it.

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The Cheaters Edition…

So, I was relaxing at home one evening… and watching a bit of TV (I know.. crazy right, how on Earth I get time to watch a bit of TV is beyond me!) but there I was, watching a bit of TV and an advert came on for Monopoly.. The Cheaters Edition!!

We’ve all been there…. at family get-togethers, Christmas, Events, etc…

… and there’s always one, (or two) who cheat! – So this, in my opinion, is a great idea!!! – The Cheaters Edition!

I’m so going to buy this!

But it really got me thinking – I remember, when I was a kid, there was one version of Monopoly.

Today, there’s a few…

And then.. there’s Digital versions – that’s right, you can download a version onto your phone/tablet. You can play it on the computer – you can play against friends… there’s so many options!

Then… there’s the collaboration with McDonalds!

Shows the diversity of the original game.

And that’s only a great thing.

This is exactly what should be happening. Looking at variation to appeal to new customers, crowds and consumers.

Looking at how to engage with different ages. Looking at how to attract more customers. Looking at how to grow the brand – moving it into digital.

If you own a business or work in a company, how are you ensuring you keep growing and keep attracting customers?

By the way… I wasn’t one of the ‘cheaters’ at the traditional Christmas Monopoly game in the Bansal household… honest. 🙂