The Cheaters Edition…

So, I was relaxing at home one evening… and watching a bit of TV (I know.. crazy right, how on Earth I get time to watch a bit of TV is beyond me!) but there I was, watching a bit of TV and an advert came on for Monopoly.. The Cheaters Edition!!

We’ve all been there…. at family get-togethers, Christmas, Events, etc…

… and there’s always one, (or two) who cheat! – So this, in my opinion, is a great idea!!! – The Cheaters Edition!

I’m so going to buy this!

But it really got me thinking – I remember, when I was a kid, there was one version of Monopoly.

Today, there’s a few…

And then.. there’s Digital versions – that’s right, you can download a version onto your phone/tablet. You can play it on the computer – you can play against friends… there’s so many options!

Then… there’s the collaboration with McDonalds!

Shows the diversity of the original game.

And that’s only a great thing.

This is exactly what should be happening. Looking at variation to appeal to new customers, crowds and consumers.

Looking at how to engage with different ages. Looking at how to attract more customers. Looking at how to grow the brand – moving it into digital.

If you own a business or work in a company, how are you ensuring you keep growing and keep attracting customers?

By the way… I wasn’t one of the ‘cheaters’ at the traditional Christmas Monopoly game in the Bansal household… honest. 🙂