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Bal’s Friday Thought…
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Bal’s Friday Thought…
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Media… Social Media!
Another blog post about Social Media, Bal? – I’m using the tools, I post… I share… and I wait for likes.
Whilst that is great – you should be doing more on Social Media. Just having the tool is one thing – using it effectively is another.
Yes – I know, there’s a lot of tools out there. I know that it can be time consuming and that there’s so much information being generated and shared – however, you have to a) keep consistent and b) have a goal!
There’ll be a reason for you to use social media – to make some noise and let people know about who you are and what you do. You’re probably trying to sell something – and Instagram being soooooooo huge, is the perfect platform for you.
What tools you use – is up to you. Facebook is the biggest in the world. Followed by some of the other popular one such as YouTube, Instagram, Twitter, Whatsapp, etc…
Just posting an update or sharing an image isn’t enough these days. Because everyone is doing that.
It comes down to collaboration.
How many posts and photo’s do you comment – engage – build a conversation on? How many times have you shared some of your knowledge on someone else’s media platform?
It works both ways. The more you actively share and collaborate – the more others will with you! And that’s where the value is.
Your reach will increase – and you’ll gather more followers and customers.
The other point was having a goal. What do you want your audience to know or do? When they land on your page – is it clear what you are about and what the ask is. Is there an ask?!
Having these clear simple steps will take your social media game up a notch and for you to really leverage the power of social media and build on what you’ve started….
Side note – apologies for the lateness of my podcast! – All will be explained when Kat and I get a chance to record the next one… which I’m hoping won’t be too long.
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Monday Motivation…
Happy Monday! – And if you’re in the UK… Bank Holiday Monday!
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Bal’s Friday Thought…
I was always told – work hard, save your money and enjoy it later in life.
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Smart Everything…
We’re now living in a world – that is progressively becoming smarter by the day… Smart Everything!
We have ‘smarter’ devices, ‘smarter’ homes and ‘smart’ cars (not those small 2 seater ones, though they are cool- I mean smart as in clever cars…)
We’re more connected than ever before also.
With the vast amount of data being analysed about us – its no coincidence that you google for a holiday to Cyprus and next minute when you’re looking or searching for something on a different platform – Cyprus holiday suggestions pop up!
Is it good or bad, Bal?
Well – it depends on how you want to look at it.
It’s good- because it makes life easy. simple. quick.
It’s bad – because there’s organisations out there that know alot about you. And I mean… A LOT! (probably more than what you know about yourself!)
I’m more optimistic. I’m fine with certain organisations knowing certain things about me – if it brings about value.
Value – the regard that something is held to deserve; the importance, worth, or usefulness of something.
To receive that ‘value’ – you need to input your information, data or something to receive something of value!
But obviously – be aware of what you share with who. Luckily, we have GDPR (General Data Protection Regulation) to help you understand more about where your data is and what you’d like done with it.
But going back to Value – we underestimate what the value could be. In Lean – we are able to look at non-value add and value-add : which means, we look at a process and the steps which add value (to the overall outcome) and which ones don’t add value (to the overall outcome).
So we should know where our data is – how it’s being used – and is it delivering the value we’d like. If not – then question, why not – and who’s benefiting from that data.
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Bal’s Friday Thought…
I thought I’d share some counter-intuitive life lessons….
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iPhone 11…
Seriously Bal? – another new iPhone? – seems like only yesterday the X, XS and XL was released.
Indeed. Not that long ago – but in this rapidly evolving world we live in, and the trillions that is in the bank of Apple, you didn’t think they’d just sit there and not do anything?
That’s right folks – there’ll be a new iPhone coming out later this year!
So what do we know – and how do we know it?
Well… the folks who make the protective cases for Apple leaked some images – and these have then been rendered!
So what do we know? – Firstly… it has 3 cameras!!!
That’s right – 3 cameras. We seen what some of the Chinese phone manufacturers are doing with their phones and their cameras – and let’s be honest, the picture quality is fabulous! – Even Samsung have serioulsy upped their game. So only time for Apple to do the same…
Admittedly- I’m taking more photos on my phone than my DSLR!
In addition to the 3 cameras – there’ll be a faster processor… more memory and a better battery! There’ll also be phone to phone (and other device like AirPods, etc…) charging.
We’ll no doubt receive more leaks (information and photos) over the next month or two – and as always, will happily keep you updated!
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Bal’s Friday Thought…
How many mistakes have you made?
I’m sure you’ve learnt from them? – then why be worried to try new things?
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Everyone starts with zero
Saw a great quote from Gary Vaynerchuk the other day –
Now, if you don’t know Gary – I suggest you go and google him, watch some of his videos, check him out on social media. He’s a great guy – and he’s sharing some brilliant and very simple advice!
In fact, this is one of my favourite videos… (taken from his fan page!)
Now… there’s various folk whom I talk to, and they’ve either started their journey (this could be anything) or have always thought about it but never got going.
In this blog post- I’m going to focus on social media for a moment.
We all know the dividends that social media pays. It’s HUGE!!!!
If you, your business, your organisation – is not on social media, you’re missing out BIG TIME!
On top of that – you might be on it, but not using it effectively. Post now and again…. and then wonder, why you are not getting followers, why you are not getting engagement, why you are not growing!
It’s not all about you.
It’s all about others. The more you engage with others, the more others will engage with you!
Have a clear focus also. What is it you are using social media for?
Is it to gain more followers?
Is it to gain a following which you can interact with and therefore translate into profits?
Is it to increase awareness of your brand?
Like any good strategy, work out your Goals and Objectives and work accordingly.
I’ve been helping a number of folk out recently – and most recently, I took over the twitter account for a local charity.
We went from zero to 65 followers in a few weeks. The objective is to increase awareness and have more volunteers. This all links with the overall marketing strategy of the charity. More volunteers means more help which means more hands which results in more getting done in the same time (time is a variable that can’t be changed!)
And lastly… if you do want to learn more – I’ll be interviewing The Coopers, who’ll share a few secrets about their Instagram page!
They went from a couple of hundred followers to over 4,700 followers in a short space of time! All genuine followers – so what’s the secret?! – well… you can find out soon…. (by the way, if you can’t wait for my blog post with The Coopers, go follow them on Instagram – search for Coopers New Build)