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It won’t be pretty…

When you’re starting something, following your passion…. anything, it can be extremely difficult.

There’s people asking you, have you got a business plan? What’s your strategy? Who are your customers? Etc…

Whilst these are very important questions – there’s a phrase that you shouldn’t forget….. Progress over Perfection!

Get started. Find your customers (have an idea first who/where they could be!)

40 years ago, Rob Strasser, Nike’s first marketing head, put out this internal memo called “Principles.” Quite incredible just how little the company has wavered from these since….

What are your principles? – if it helps, I would recommend you read, Business for Punks! – great book!!

With this… you may be thinking, Bal…. what’s your passion and what are your principles?!

Great questions….. I have a few passions, all of which I’m progressing with, from Food (Bal’s Bakery), Football (which I enjoy – and am coaching a team!) and….. well, there’s a few more I’m working on, and will share more soon!

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From delivering Pizza’s to $1.3bn

You must have heard in the press recently, how the Birmingham based business that started in 2012 has recently been valued at $1.3bn!

Ben Francis (who started the business) was studying during the day, and working for Pizza Hut during the evening delivering pizza’s… found that there was no gym apparel that suited him (or he liked!)

Ben Francis.

So… what does someone in that position do? – That’s right… start to make some! And that’s exactly what Ben started to do.

And the success has been phenomenal.

Why?

Because of a few principles…

Stay Humble. This is on their offices. And the hashtag on Insta has their fans sharing selfies and other photos. Steve Hewitt, Gymshark’s CEO, advised that, “It takes zero talent to work hard and zero talent to stay humble; if you get those things right you will always do well in your journey.”

Focus on the customer. They have a clear audience… 18-25 and those who like fashion, music and obviously, those who go to the gym. They say, “Utilise the best technology to create exceptional customer touchpoints, via your website and in-person. If you do mess up, own the mistake, respond in an exceptional way and carry on.”

Visionary. Part of Gymshark’s mission statement reads: “In everything we do, be true to our own vision and respectful of others. We are here to bring ideas to life. There is no idea too big, or too small… We are not future-proof. We are the future.”

The Dream Team. No, not that programme from the 90’s. Build the dream team. The brand’s HQ houses 500 team members and aims to “create a culture where every morning feels like Christmas morning” according to Hewitt. 

There’s a few more, but these were the key ones for me. So… follow your passion, enjoy the ride…. and delight your customers.

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Bal's Friday Thought

Bal’s Friday Thought…

I often find – people asking me, Bal – how much money do I need to start a business, Bal – what tools do I need to purchase to make it happen…

More often than not – I explain to people, chances are high you have the tools to get started! – Use what you have – and try the idea out. If the idea gains momentum and you’re on to something big… then you know, you’ve got the grounds to invest.

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Ella, Ella, eh… eh….eh…

A few years ago, I was on the phone to a friend, who is running a startup.

We were talking about various things, and he asked me how the weather is. I said, the weather looks ok – but I’m not sure because I haven’t been outside.

Then I suggested, wouldn’t it be a good idea to have an app that didn’t just tell you the weather but also suggested what to wear!

Anyhow… we didn’t do anything. Like most of the idea’s we discussed that day, we just parked it.

Fast forward a year or two later. And there I am, on the trusted laptop… and look what pops up!

That’s right- someone, somewhere (else in the world) had the same idea… but only went and developed it!

Brella – your personal weather app!

It not only tells you the weather – but tells you what to wear! One less thing I have to do!!

Yes Matt! – put your jeans and t-shirt on… the weather is good!!

Now for me – in London – it’d be, Bal… take an umbrella!

The point of this is, not app – though that it is a great idea, and I’m glad someone did develop it – but the whole point about, if you have an idea… DO SOMETHING ABOUT IT!

Yes, I did use Caps Lock. Yes, I am shouting at you. Yes, I am making a point.

We all have ideas. But doing something about them – that’s what seperates the successful ones from the not so successful ones.

Now – whilst I’m a little upset I didn’t develop it… I’m ok with it.

Why Bal? – you could’ve made millions.

Not always about the money. But yes, I could’ve made a ‘few bob’, however, I’m already working on plenty of other ideas, have items in pilot stages and supporting other startups and companies.

Whilst having an idea – and working on it – stick to it. Don’t start a million and one things… and not finish anything off. Working on a handful – and finish them!

So, if you’d like to read more about the Brella app – have a read of this.. it’s by the developer. Great read… hope it inspires you….

https://medium.com/@mattbarker016/designing-brella-my-first-ios-app-852a53e04788

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Bal's Friday Thought

Bal’s Friday Thought…

Just start… so much time is spent talking… discussing… and in organisations, getting through red tape.

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Thanks for the Like and Share…

You may have noticed… I’ve been writing this blog for a while. In fact, it’s nearly a year and a half! Crazy… right?! 

Numbers (of visitors and readers) has gone up… and some months, it came down… especially over Christmas – maybe your pigs in blankets were more important…

Replies and comments were a many on some posts… nothing for several weeks.

But what I did notice… is who has supported me. 

That’s right. I’ve seen those who ‘like’ my posts. There’s those who share. There’s some who even retweet! 

And for that – I’d like to say a huge Thank You! – You’re awesome!

But all of this got me thinking… and I recently saw, a post about how friends and family should support each other. And I agree…

We see a lot from Celebs. Let’s be honest – a nice photo on Insta can get several thousands of likes… but do you like your friends post… someone who maybe starting a business or who may have an idea they want to pursue! 

A good friend…. who works for a rival drinks company to the one I work for, recently shared one of my blog posts on LinkedIn. He also tagged me in a post of his… and I commented and liked. 

Friends do that. 

Support each other. 

Not just friends. Family. Colleagues. Well-wishers. Anyone… can support those just starting off…. because remember…. 

With social media being so big… use the means you can. Help each other grow. Buy your friends products. 

If they’re no good – provide them feedback. Let them know your thoughts. So they can improve. If you think you could help them… help them! It could be design… it could be making… it could be marketing…. it could be logistics…. 

It’s all about support. And collaboration. 

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Here’s an idea, cupcake…

I was talking to a colleague, and mentioned to him – need this sooner than you think, I feel we’re losing time and really need to move faster.

His reply… “Bal… you can’t have 9 women to produce a baby in 1 month. It’ll take 1 woman, 9 months… to have a baby”.

Wow! – love it.

It’s true, right? – sometimes we try to rush, do things quicker… all because many of us don’t have patience…. don’t we all want things quicker?

We do.. but there’ll be restrictions. There’ll be ways of doing it. Building a house… we could skip the foundations and start building, but will it be sustainable? – will it stay standing up? For how long?

Things do take time. We all need a little bit of patience.

However, if you can do something and then have iterations in place to improve… then that’s the best scenario.

The key thing is – understand the limitations. Learn the restrictions. And work with them. Plan with them. Cater for them.

This brings me nicely to the project we’re working on… when I was asking for something sooner than it could be built. So I learned and took those dependencies with me…. and developed the plan to incorporate them.

I explained this to a startup i’m working with – things take time, don’t rush them. Like baking a cake… bring it out of the oven too earlier, it’s undercooked and your customer won’t be happy. Leave it in too long… then customer won’t be happy but also… customer might have gone to someone else who’s got it out on time…

Yes. It can be tricky to know when to take the cake out of the oven.

Yes. It can be daunting, as you keep opening the oven door… lose the heat… and have to leave it in loner.

Yes. The competition will also be baking a cake, and may have a better idea of when to take it out.

Yes. The customer will be looking at all bakers. Looking for who’s going to bring out the cake first… and is edible.

Yes. You’ll have a lot of things going on whilst baking the cake….

This is why it’s important to know what to deliver… and when.

Maybe a cupcake might be a good idea… as the first offering. Before you starting working on that 3-tier, wedding cake.

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Happy 132nd Birthday….

On May 8th, 1886…. Coca-Cola was first served at Jacobs Pharmacy.

132 yrs old. Today. Let’s be honest… that’s impressive.

It’s impressive because we keep hearing about companies going bust, blaming technology, not adapting… we’ve heard all the Darwin based quotes before.

It all started with with John Pemberton…

I think a number of startups and businesses can learn from the above poster.

1. The What – (what is it?) A drink that is… delicious, exhilarating, refreshing… description is excellent. How would you describe your product in a few words?

2. The How – (do you get it?) – dispensed from the soda water fountain… bottles came later. So how do I get your product/service?

3. The Why – (why should I buy it?) – it delights every palate… (also a Brain Tonic….). So why should I separate from my hard earned money for your product/service?

Anyway… back to the story. 132 years old… and still going strong. And there’s reasons why…. from the change in top management and leadership recently, where the strategy has slightly changed… to introductions of new products and moving drinks which are successful in one area of the world to another…. adaptable is the key word here.

Another key word is Innovation.

Share a Coke with…. how awesome was that? Did you know the idea was first generated and shared in Australia? But everyone was sharing a Coca-Cola around the world.

But going back to this blog post and remembering it’s 132 years ago… when the beverages was first available.

When you look at your organisation, your business, your startup…. how long will it keep going? Are you working short term or long term?

A number of startups fail. Why? – Going too fast?… Not doing it properly? Trying to over-achieve? Stretched goals? Profit in the first year? Expectations too high?

My advice… and my thoughts I’ve shared with a startup recently is… take your time. Evolve… learn… and grow.

As hard it is to appreciate… don’t spend all your time thinking about profit and monies now. Focus on your product, your service and your brand. Get the name out there. And then build on that…

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How many sacrifices have you made?

I was talking to a start-up, last week… whom shared with me, that one of the core team members was giving up his job at Ikea to concentrate on the start-up.

That’s great news! – I said.

Then we had a discussion about… what is needed, to be successful.

There’s various elements – but it comes down to a few things. Which i’m not going to discuss here, but we did establish – being totally honest, there’s a minimum cost of living that’s required. A minimum amount of money they’ll need to make to survive. And they’ll make the necessary changes to their lifestyle to reflect that…

And, you know what… I believe them.

Now, not everything is going to be easy. I’ve known these guys for a year or two… and it’s not been easy. There’s been some ups… and some downs.

Bit like sport… some you win, some you don’t.

But the key thing is you learn.

People can teach you – but until it happens to you, until you actually experience it… then you’ll really appreciate it.

Now, i’m going to be honest. A little sad he’s leaving Ikea, was hoping to get a discount on a new home office desk I was looking at for some time.

But anyhow… it’s great that they’re focussing. And that’s the key thing here. Focus.

If you know what you want…. then you’ll most probably do anything, you can… to achieve it.

Take Elon Musk…. and this infographic… (did you know, he showered at YMCA and slept in his office!)

Sacrifices. That’s what it comes down to. What are you willing to give up… what are you willing to do… to achieve that dream of yours.

Now, i’m not suggesting you all start sleeping in the office… and showering at the local YMCA. But what I am suggesting is, look at the luxuries in your life… or look at the things in your life, that you’re willing to give up or do without for a short period of time, just so you can focus.

Focus and sacrifice. That’s what it comes down to. Ambition and passion.

I know this start-up will make it. Make it big. Because they’re a) very intelligent, b) have a great work ethic and c) have some really good ideas.

It’s to that point c… they’ll really achieve success. Because when you have an idea… you need time. You need time to develop, work and build on it.

If you’ve got various commitments, you can’t spend the time required. You can’t focus. You can’t win.

I’ve had a number of great ideas in the past. Some really good ideas. Some of them I put into action… and did really well. Some I put into action and… didn’t do so well. Some, I’ve written down… and waiting for the right time.

The right time for me? – well, when I can focus and spend quality time on the idea. Don’t want to rush it, don’t want to waste the opportunity. Will make a few sacrifices to work on them… but when i’m ready.

And that’s the last point I wanted to make. This start-up, have made all their decisions themselves. Amongst them, they’ve decided to reduce the numbers of the core team. They themselves have decided what they want to do… and how they want to do it.

So, do you have an idea? Want to work on it? – look around and think, what are you willing to sacrifice, in order to have time & money to spend on it.

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Start-ups can learn from Rak-Su…

Some of you, may have been viewing the X-Factor 2017 Final… I know I was… in fact, I do most years… it’s good entertainment for a cold Sunday evening.

And i’d like to take a moment to congratulate Rak-Su for winning the competition.

I’ll be honest. I’ve been watching it – from the moment they (Rak-Su) first walked into the audition room, to them performing when they’d won.

There’s been a few things I’ve picked up on… that I think, made them favourites quite early on… to win.

And these attributes, I thought, could be related to business… and especially start-ups. Because… start-ups are in a similar situation when they enter the market – or in X Factor words… ‘the audition room’.

There’s alot of competition. Everybody wants to win. Everyone is ‘new’.. and this is the start-up scene!

Everyone wants to be noticed. Everyone wants their product to stand out. Everyone wants investment.

So, there’s a lot of similarities between the X Factor Audition Room… and the Start-up scene. But what makes a small company, a start-up a success… well, let’s see what Rak-Su did, and if we can learn anything from them.

  1. Rak-Su sang their own song. 
    • Rarely done – especially in the previous years auditions, but in 2017 as a whole, many of the artists up’d their game, and sang their own songs.
    • Points for originality and points for standing out and not singing another Ed Sheeran cover.
    • What can we learn from this  – Well, it’s simple… stand out by making sure you are original. You’ll have a higher probability of being remembered and noticed, if you are doing something new…
  2. Rak-Su had their own style
    • When they performed, there was more rapping, subtle choreographed dance moves, each member had a unique offering, but the group performed very well together.
    • I’ve mentioned before, let’s move away from the Minimum Viable Product… you should be working on the Minimum Loveable Product.
    • What can we learn from this – Well it’s simple… don’t look around and copy.. .bring your own style and flavour to the game. Ensure you have the diversity and the subtle moves that will make you, a ‘MLP’.
  3. Rak-Su stood in a line.. and waited.
    • You got to be in it… to win it!
    • Just like all the other contestants, Rak-Su stood and queued in a line… got their numbers… and then auditioned. They followed the process… 6 chair challenge… live shows… etc… before being named as the winners.
    • What can we learn from this – Well it’s simple… have some patience. Go network, stand in a line and meet some interesting people. Investment, success and customers may not come over night… keep working towards the goal… and importantly… keep growing… keep learning. (By the way, Rak-Su were quickly able to have their songs on iTunes and it was charting quite high up – early on – due to the publicity via the show).

So there you go, a couple of things to think about from Rak-Su… & their journey to winning the competition.

Now… at the start, I did say… some folk may have not watched it… and I know, many folk from around the world – who read this blog – may have not had the opportunity to see Rak-Su.

For you guys.. here’s one of their performances. Enjoy.